How many sales opportunities have you lost to competitors who seemed to have the inside track? It's likely your prospect purchased from their emotional favorite.Selling goes beyond communicating the value of your products and services. Selling is about communicating the value of doing business with you. It is about connecting... Read More
You can have your cake and eat it.What is it that makes the sale of information products so appealing?Is it the fact that the only storage space required is a minute spot on your computer's hard disc.Perhaps it is because even when you have sold it, you still have it,... Read More
There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an "interactive" sales letter will be the most critical weapon in your modern marketing arsenal to accomplish this.Most Internet Marketers rely on their savvy copywriting techniques and persuasive... Read More
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying... Read More
A completed communication consists of a sender and a receiver. If there is just a sender - like in a pitch, or a lecture, or a commercial, or advertisement, or even a newsletter - it's not a communication, but an assertion, or a monologue, or an opinion.Sometimes, when we have... Read More
So often sales men and woman are the very people that prevent themselves from obtaining additional sales and increasing their commissions. It doesn't matter if it's counter sales or door-to-door.They get caught up in the newest method or someone's latest spin on how to get their customers to buy. What... Read More
Like the legendary search for the Holy Grail, the cup that Jesus drank from at the Last Supper, the same "holy crusade" goes on today by veteran and newly anointed business owners for the perfect wholesale, surplus, and drop-shipping resource. They believe that divine intervention will lead them to suppliers... Read More
You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking for.But I think that many of the sales letters that have... Read More
Business owners of long standing know the cardinal rule "take care of your existing customers first". Today especially we see business owners looking constantly for the new customer. Hey, did you forget the customers you have. All of us want our businesses to grow. However, after a number of years,... Read More
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products... Read More
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Selling isn't something you do to people, it's something you... Read More
There are thousands of books and seminars on how to... Read More
Terminology / AcronymsABC figures: This is the independently audited sales... Read More
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Will you do just about anything, including sending out hundreds... Read More
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Always give a reason for the sale for credibility. 1.... Read More
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A sales letter is a document designed to generate sales.... Read More
First - being before all others. Fast - moving or... Read More
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Sales information resource Just Sell, calls caring "sales love". Here's... Read More
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Business owners should be more like doctors.Forget selling and start... Read More
The USP (Unique Selling Proposition) is based on the assumption... Read More
When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More
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You're not alone. Most people are uncomfortable walking into a... Read More
Selling isn't something you do to people, it's something you... Read More
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Article I of a two-part series.No matter what customers say... Read More
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