Some trainers and sales managers teach that there are prospects that just need a little more time in the decision-making process. They explain that a decision-maker's stall is not always a put off and they just need to think a bit more about their decision, or that they have to... Read More
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many... Read More
Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc.But seeing the full potential of a trade show program for your company requires a... Read More
If you need to hold a fundraiser and don't know where to begin there is help out there for you. It is time for you to seek fundraising consulting advice especially if your fundraising event is going to be on a larger scale. Fundraising consulting will help you organize and... Read More
I wonder when we decided to become a sales person. I know when I was at school all I ever wanted to do was join the Navy and see the world. My best mates wanted to be a truck driver or Fireman, Policeman, Soldier, Banker, Doctor, Pop star, Football player... Read More
Saturday morning, I sat in my pajamas, sipping strong, black coffee and petting Ms. Kitty Cat. The telephone rang. Usually on a Saturday morning, I screen my calls, but this morning, expecting a friend, I picked up. The caller was not my expected friend. She was a financial advisor from... Read More
I was a lucky kid when I grew up. Lucky, because I had a big back yard for playing. It was about 28 acres big. My siblings, friends and I spent many days exploring, building, digging and hiding in the vast outback.Geographically disadvantaged as a flatlander, there were no rushing... Read More
The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. My test results show that elevator... Read More
I believe that everyone understands that no matter what business you are in- Real Estate, Financial Services, Teaching, Auto Sales any other profession, we are all in the PEOPLE BUSINESS. It's been said that fully 85% of your success in life is directly related to your ability to effectively work... Read More
Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle of Sierra Nevada Mountains of California. The terrain here is rocky, hilly and rugged, and is covered with a mixture of pine, oak,... Read More
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You can always tell a good salesperson, they are always... Read More
Remember those school exercises that started "Compare and contrast....yada yada... Read More
This evaluation is not for the "weak-kneed". Real questions to... Read More
If you need to hold a fundraiser and don't know... Read More
Having good telephone skills is crucial as the call may... Read More
To be effective your sales letter must be opened, read,... Read More
Prospecting is the engine that propels anyone in sales. Without... Read More
Everyone wants the best possible value in every transaction, but... Read More
Some businesses flourish while others slowly fade away. There's usually... Read More
So, you are taking your products and heading to a... Read More
Your business is making profits, but where is the cash?... Read More
Have you wasted valuable time and money on promotion that... Read More
We all have people whom we find difficult. We don't... Read More
When I ask salespeople to define what a gatekeeper is,... Read More
If you asked me to point to the heart and... Read More
Writing good sales copy is not an art, it is... Read More
I've found that winners say "I choose to." Whiners, on... Read More
Over the years, many prospects have hidden behind their well-trained... Read More
The time comes for all mortgage brokers and loan officers... Read More
First, recognize that motivation is an inside job. The word... Read More
A white paper supports PR, marketing and sales because it... Read More
If you have competitors, then you should have at least... Read More
How many times have you heard that you gotta get... Read More
Barter is becoming an increasingly popular method of commerce. The... Read More
"Open-source" is typically found in the Information Technology area as... Read More
Female mannequins are very common in clothing stores. They are... Read More
Have you ever stepped your way through the sales process... Read More
A few days ago, I was signing copies of my... Read More
I would like to share a disturbing little secret with... Read More
Value is in the Eye of the BeholderSales today is... Read More
Yesterday I received a call from a financial planner named... Read More
What methods can we use to install confidence into your... Read More
Benefits are what motivate people to purchase from you, right?... Read More
Cold calling can be a great way to generate quality... Read More
One of my first internship jobs as a college student... Read More
The headline that appears over the salutation in a fundraising... Read More
Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More
The number one requirement, whether you are a business owner... Read More
If you need to hold a fundraiser and don't know... Read More
Writing good sales copy is not an art, it is... Read More
The need for good proposals - the business kind, not... Read More
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More
Most people who consider trade show planning think of it... Read More
Ever have a prospect start out your sales call by... Read More
A challenge facing many businesses is how to maintain a... Read More
Speak to almost any self employed professional and most of... Read More
The purpose of a 1- or 2-hour seminar is to... Read More
To be effective your sales letter must be opened, read,... Read More
I'm not a baseball fan. Never have been. In fact,... Read More
The multi million pound cosmetics industry is acutely aware of... Read More
Always give a reason for the sale for credibility. 1.... Read More
In my professional experience as a sales and marketing coach/consultant,... Read More
It is important that organizations find other companies to do... Read More
Its official. The news just came out. Yes, we are... Read More
If you asked me to point to the heart and... Read More
Where many marketing conversations get off-track are the ones you... Read More
How many times have you heard that you gotta get... Read More
There are several ways to get your information into the... Read More
Not all mannequins are made to look like full-grown adults.... Read More
What methods can we use to install confidence into your... Read More
I went shopping for clothes today.My plan was to buy... Read More
Can you close a sale in just seven seconds? If... Read More
When you are in the business of sales, among the... Read More
How do you get people's attention and build their interest... Read More
The USP (Unique Selling Proposition) is based on the assumption... Read More
Female mannequins are very common in clothing stores. They are... Read More
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