Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly,... Read More
Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be... Read More
You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get... Read More
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to... Read More
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture."... Read More
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling... Read More
I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at... Read More
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.A memorable and trustworthy brand reinforces customer loyalty. It... Read More
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies... Read More
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives... Read More
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Logos can be described as visual icons that provide a... Read More
Look at your company logo. Does it fade into the... Read More
Over regulation of our free markets is stifling our growth... Read More
We will discuss Brand Marketing for a minute. In this... Read More
The name of your business is important--it's one of the... Read More
Have you ever watched one of those home makeover shows?... Read More
New designer uniforms could be the gold charm McDonald's needs... Read More
Mascots are the unique dolls or puppets that help identify... Read More
Our experience as customers offers great instruction into the concept... Read More
If you could have the secret recipe and all the... Read More
Develop an effective benefit message and you're well on your... Read More
Building your brand into a brand leader isn't easy. There... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Everyone wants his company logo to be the best but... Read More
Did you grow up in the '70s and '80s? If... Read More
Many businesses of today are often driven to compete striclty... Read More
"Make no little plans, they have no magic to stir... Read More
Your Value Proposition, or as I usually call it, your... Read More
What about me? Are you asking yourself this question? If... Read More
I submit to you that Brand Name Identity in the... Read More
Gaining new clients that are excited about developing a corporate... Read More
Back to the era of the Hawaiian monarchy, the origin... Read More
I was asked today by a group of students; What... Read More
Your logo is the most important graphic element in which... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
Color is a highly personal experience ? everyone has favorite... Read More
As a graphic designer, I can tell you something right... Read More
Move over pop star "Posh Spice" Adams and English soccer... Read More
Have you ever thought about branding your name? Does the... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
The strongest and longest lasting brands branch off of an... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
As a beginner, you would be forgiven for thinking that... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Like it or not it's who you are. Your corporate... Read More
Branding is perhaps the most important facet of any business--beyond... Read More
You can have first-rate products and services, but if you... Read More
While we recommend that you contract with the same designer... Read More
Initial lack of customers and cash flow often causes a... Read More
Yes, yes, we've heard it all before... loads of life... Read More
A great logo can help a business project a positive... Read More
Here's a little story about what not to do as... Read More
One of the most important things in a business is... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
One of the critical drivers of business success is having... Read More
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
There are a lot of things that contribute towards the... Read More
"Make no little plans, they have no magic to stir... Read More
You bet a name is important. Many small business owners... Read More
You work hard getting the right cover message and words... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
Adored, respected and coveted by customers and organisations alike, corporate... Read More
I am sick and tired of marketing geeks touting the... Read More
In the world of marketing, branding issues are always an... Read More
Well not everyone is aware that McDonalds also owns several... Read More
The quality of your logo can mean the difference between... Read More
The one thing that everyone has in common is that... Read More
Branding is one hot topic, although it is wildly misunderstood.... Read More
Every small business needs it, but not many have it.... Read More
Discovering and owning a powerful word that reflects you and... Read More
What about me? Are you asking yourself this question? If... Read More
Your logo is the most important graphic element in which... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
People often come to me to assist them with developing... Read More
Branding |