SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. The best use for classified ads is to utilizethem in obtaining inquiries. This is called the two stepapproach. The first step is to... Read More
In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply... Read More
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally "until [they] got a few clients" or "until [they] get started." Designing their own marketing materials when they launch their business, instead of having them professionally created, will... Read More
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies... Read More
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that... Read More
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in... Read More
Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers ? brand managers, advertisers, researchers - drove a brand into the huge world of commodities, these... Read More
While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a... Read More
Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system. Success reins the process as our instructional tools are put to use building websites centered on content with focused keywords and... Read More
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Companies have been branding their collateral materials such as letterhead,... Read More
If you've been online long, you're sure to have seen... Read More
Companies work hard building the strength of their brands -... Read More
As more and more home pressure washers are sold at... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
Ever see an amazing band perform and wonder why you've... Read More
The so called 'globalisation' has cluttered the world markets with... Read More
There are three basic types of logos: text, symbol, and... Read More
The absolute foundation of your small business is your image.... Read More
An artist's statement is a statement of ideas and thoughts... Read More
I was chatting with a couple of friends, all of... Read More
Branding is a one hot topic, although it is wildly... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
I have never been a fan of Paris Hilton.I see... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Make A Bold Promise Then Back It Up With An... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
As a beginner, you would be forgiven for thinking that... Read More
If you had a choice, which one would you choose,... Read More
Wondering if a trademark is important to you as a... Read More
How would you like to sell as much in one... Read More
Ever had one of those conversations where you wondered what... Read More
Branding: it's a term that carries great weight in the... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Pick up almost any book or report on Mailorder Selling... Read More
Like it or not it's who you are. Your corporate... Read More
The best brands always try... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
There have always been trademark issues and lawsuits in the... Read More
The right logo, with the right characteristics, will boost your... Read More
The elements and functionality of the basic stationery system is... Read More
Every company has a brand (how people think of them)... Read More
You've probably heard that people buy products and services from... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
There have always been trademark issues and lawsuits in the... Read More
In the world of marketing, branding issues are always an... Read More
A successfully positioned business sometimes doesn't win a new client.... Read More
I heard an advertisement on the radio the other day... Read More
Many businesses of today are often driven to compete... Read More
One of the ways people get to know you is... Read More
In a world of co-branding, point of destination strategies and... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
Make A Bold Promise Then Back It Up With An... Read More
How brand management can help utility organisations to create a... Read More
A branding company's website purpose is to design websites that... Read More
Whether it's your business card, tagline, article title, web site... Read More
Do you have any idea how important your company logo... Read More
The one thing that everyone has in common is that... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Having a brand image is not a "have or have... Read More
Any business with the minimum interest to be successful should... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
I have never been a fan of Paris Hilton.I see... Read More
Branding is very important to a business, whether it is... Read More
Everyone wants his company logo to be the best but... Read More
The best brands always try... Read More
Starting a business can take a lot of time, money,... Read More
Small business owners learn many lessons the hard way -... Read More
Develop an effective benefit message and you're well on your... Read More
The quality of your logo can mean the difference between... Read More
The Federal Trade Commission has an obligation to the general... Read More
The number of complaints to the Federal Trade Commission on... Read More
Conjure up in your mind broad rolling meadows with runs... Read More
I've been reminded recently, rather forcefully, that not all reality... Read More
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