Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. They pay an ad agency to write and produce their commercials. There are so many words at their... Read More
What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well... Read More
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building... Read More
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the... Read More
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies,... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not... Read More
Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. It... Read More
Brand Lo-o-o-o-o-ve...
So... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until 'something' wakes... Read More
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Play Your Position! - The Only Way to Win in Business
Have you ever watched 5-year-olds play soccer? It should be... Read More
Intelligent Design comes from Brand & Account Planners
I've been reminded recently, rather forcefully, that not all reality... Read More
Branding: You are the Brand
What's in a brand name? Everything! Think of these brands:... Read More
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Brand Lo-o-o-o-o-ve...
So... how have you been building your brand lately?Now, I'm... Read More
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a... Read More
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
What Make Us Unique and Different
Starting a business can take a lot of time, money,... Read More
Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Business Branding - How Character Affects Customers and Your Business Image
The public buys far more than just your products, services... Read More
Business Image
One of the most important things in a business is... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers... Read More
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own... Read More
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on... Read More
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero"... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Setting the Right Price
One of the ways people get to know you is... Read More
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche'... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an... Read More
Play it Again Sam
The marketing director for one of my longtime clients used... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power... Read More
The Very Basics of Design
Design is a very subjective thing, therefore, if you ask... Read More
Co-Branding in Automotive Service Businesses
In a world of co-branding, point of destination strategies and... Read More
Branding: What Not to Do
Here's a little story about what not to do as... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've... Read More
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Self-Marketing: The I Focus
Ever had one of those conversations where you wondered what... Read More
Effective Public Relations Essential for Personal Branding
Move over pop star "Posh Spice" Adams and English soccer... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by... Read More
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information... Read More
Brand Equity - Brand Identity Guru
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions... Read More
The Positioning of Success
Many businesses of today are often driven to compete... Read More
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors,... Read More
Don?t Overlook Your Email When Considering Your Brand Identity
You wouldn't skip letterhead when sending out a sales letter... Read More
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which... Read More
Corporate Branding ? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead,... Read More
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We... Read More
Profitable Partnering
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
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