Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing company with no relatives or friends in that industry it is hard to break in and get work there, however if you con-brand with an existing company you may find yourself with more work than you can handle and able to bill at very high rates

Having been in the pressure washing industry some 25 plus years, we had always found that hooking up with a local sign company gave us instant credibility in the region and an expanded customer base of new clientele. Must of the new clientele once there cleaning signs had much more to wash also. For instance one time we went to clean a large sign for a sign company at a Lumber Company. Once there the owner was pleased and read the side of the work truck which we had also traded out in services for washing the sign company's service trucks. The Lumber Company owner had us busy for two-days washing and waxing all his delivery trucks, forklifts, concrete and common area.

Below please find a letter that you can use and modify to fit your own business. Use this technique to alert local sign companies of your ability and willingness to work with them. Think about this and as always; Wash On !

- - - - - - - - - - - - - - - - - - - - -

Dear Signage Contractor,

We know you have a tough job maintaining signs for clients. Our pressure washing company's industrial division specializes in cleaning signs. We would like to help you and make some money. We're looking for a win/win situation. We work in two ways:

You give us a list of clients (contact names) of your customers who might be interested in monthly sign washing. In return we will wash your work trucks for free every other week. (Yes, tire dressing too!)

You set up accounts for maintenance of signs, do all the billing and we do the actual sign cleaning while you work on mechanical and emergency calls. We bill you monthly for our washing.

No matter which way you choose, if we work with you, we will only work exclusively with you in your area. No other signage companies. We will also contact many store owners directly to clean their signs. If these stores need new signs or mechanical repairs of old signs, we will refer this work to you.

Sounds good? We thought you would like it. There is a bonus. We already have accounts to clean wheel chairs at hospitals, real estate agents cars, truck fleets, shopping carts at COSTCO, concrete for local property managers, etc. In other words, we know everyone. By giving you leads for new possible clients we can help you. Information sharing, networking, strategic partnerships, whatever you want to call it, it works! We are in it to win it! If you want to join (company name here) "110% Team" call us. If not the dust is free and we'll even give you a paper plate. (No plastic fork. You can make a taco.)

If you don't do this, one of your competitors will. That I can personally guarantee.

Thank you in advance,

Name
Owner/Operator

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Counterfeit Branding - Representing True Globalisation!

From cigarettes to fashion accessories to food products to medicines,... Read More

Co-Branding in Automotive Service Businesses

In a world of co-branding, point of destination strategies and... Read More

Top Eight Mistakes to Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Why You? -- Professional Identity Branding

You can have first-rate products and services, but if you... Read More

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling... Read More

The Brand Called You

The best brands always try... Read More

Optimize Your Mailing List For Better Results

A list of customers who have previously bought from you... Read More

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We... Read More

Brand Value - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

Your Small Business Name -- Important?

You bet a name is important. Many small business owners... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More