OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.com there are about 8,058,044,651 current web pages. That's billion with a "B"! So how do you stand out?
The first thing you should do is stop using a free email service. More often than not, a potential client will delete your email if they are not familiar with whom it is coming from. Think about what you do with emails that you are not familiar with. Having your domain name in the "From" field lets them know that it is you and your business that is calling on them. Plus, don't you want your business name in front of as many eyeballs as possible?
If you use a free or fee-based email service (Hotmail, Yahoo!, AOL, Earthlink, etc.) then at least make it work for you. Having an email named wilsonwidgets@hotmail.com is much more identifiable than wilwid123@hotmail.com and again puts your companies name in front of the client. If you choose to send email via one of these services then most people will assume that you do not have a web presence and that can reflect negatively on your brand.
The best way to present your identity to your clients via email is to make sure that they are reading what you are sending out. If they delete it then they never read it.
In many cases, email accounts come free with standard hosting of your domain, so it makes zero sense to not have your own personalized email account.
Bottom line: If your email address doesn't convey any meaning about you and your business, every email you send will be a missed opportunity.
Glenn Geiger is the Director of Interactive Services for Pixallure Design LLC, http://www.pixallure.com. Glenn has worked in Web site design, development, systems administration and management since 1987, including work for DynCorp, Accent Software, GlobalKey, Inc., and Digital Equipment Corp.
This article may be freely distributed as long as the author's bio is included with an active link to http://www.Pixallure.com.
Your Value Proposition, or as I usually call it, your... Read More
You bet a name is important. Many small business owners... Read More
A successfully positioned business sometimes doesn't win a new client.... Read More
How do automotive detailing companies start? What makes them work... Read More
Branding used to be a fancy business word, but it... Read More
Look at your company logo. Does it fade into the... Read More
One of the most important things in a business is... Read More
Branding Services is a tactic that marketing executives and managers... Read More
Over regulation of our free markets is stifling our growth... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Ever had one of those conversations where you wondered what... Read More
If you think only big corporate names need to think... Read More
Naming a business is like laying the cornerstone of a... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
Have you ever thought about branding your name? Does the... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Most people, when they hear the word branding, think logos... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
I was asked today by a group of students; What... Read More
The marketing director for one of my longtime clients used... Read More
When building a business as a brand it's important to... Read More
This week I spent a few hours with a highly... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
Gaining new clients that are excited about developing a corporate... Read More
Colour is essential to building a strong brand.Many of you... Read More
Develop an effective benefit message and you're well on your... Read More
Well not everyone is aware that McDonalds also owns several... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
My business logo and color scheme started one lovely spring... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Now that everyone has conformed to Living Your Brand on... Read More
How many times have you been at a networking function... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
You'd have to labor to shield yourself from the power... Read More
Small business owners learn many lessons the hard way -... Read More
Do you have any idea how important your company logo... Read More
Design is a very subjective thing, therefore, if you ask... Read More
Most people who own a small business have a huge... Read More
The absolute foundation of your small business is your image.... Read More
As a graphic designer, I can tell you something right... Read More
Now that everyone has conformed to Living Your Brand on... Read More
Have you ever watched one of those home makeover shows?... Read More
Brands are important aspects of any business, but unlike money... Read More
Look at your company logo. Does it fade into the... Read More
I heard an advertisement on the radio the other day... Read More
The world is not waiting for you?or your product or... Read More
If you think only big corporate names need to think... Read More
The marketing director for one of my longtime clients used... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
If you could have the secret recipe and all the... Read More
If you had a choice, which one would you choose,... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
From cigarettes to fashion accessories to food products to medicines,... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
"You had me at hello," those famous words from the... Read More
Businesses eager to open often give little thought to their... Read More
All You Need is Branded Email Or Always Branded Email... Read More
Branding has been defined, explained and examined extensively. There are... Read More
Your logo is the most important graphic element in which... Read More
Building your brand into a brand leader isn't easy. There... Read More
You work hard getting the right cover message and words... Read More
My business logo and color scheme started one lovely spring... Read More
Branding is very important to a business, whether it is... Read More
The strongest and longest lasting brands branch off of an... Read More
The Federal Trade Commission has an obligation to the general... Read More
Branding |