Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?
We have developed several methods and approaches for determining successful color palettes. For your corporate identity, you should choose colors that:
? Have a positive meaning in your industry ? Think about things that you come into contact with in your industry or emotions that are very positive in your industry, and choose colors that associate with those accordingly. For example, red is a great color for a flower company, since it is the color of roses, but it is a poor color choice for a health care professional, because of the association with blood. Contact us to inquire about color significance for your industry.
? Reflect the emotion of the experience your clients have when working with you. If you have a high-energy business, consider using bright, clear colors. If your services are more complex, consider choosing "complex" colors, like sage green, slate blue, maroon, or another muted tone that speaks of the intricacies of your work.
? You like ? You live with this logo and look at it often, so pick colors that excite you. Also, colors you like tend to have commonalities with your personality, so your color palette will begin to speak to your potential clients about who you are and the way you work.
? You wear ? Especially if you are a consultant or a sole proprietor, use your personal color palette for your business as well. That way, what you wear will reinforce your brand and will be a constant, subtle reminder of your business to people you meet. Or, if you're running a larger business that will include uniforms for employees that mirror your logo design.
? Match or complement each other ? Eye-catching color palettes that are made up of colors that match or complement each other will be more pleasant for your customers to look at.
? Contrast each other ? You will save money if you use a limited color palette (one or two colors) in your printed materials, so choose colors for your logo that contrast each other. That way, you can design your materials in just a few colors, but they'll still be legible and eye-catching.
If you use these guidelines, you will be able to devise a strong color palette for your business to use both online and in your printed corporate communications. Your color palette is an important aspect of your corporate identity, as it contributes to your visibility, credibility, and memorability.
About the Author
Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit:
Logo designat http://www.elf-design.com
There are a lot of things that contribute towards the... Read More
Ask your self this question, In which business are we... Read More
Ever had one of those conversations where you wondered what... Read More
Whether it's your business card, tagline, article title, web site... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Hiring a brand identity company is very important. In every... Read More
I have never been a fan of Paris Hilton.I see... Read More
Starting a business can take a lot of time, money,... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
Make A Bold Promise Then Back It Up With An... Read More
People often come to me to assist them with developing... Read More
I was chatting with a couple of friends, all of... Read More
You can have first-rate products and services, but if you... Read More
Over regulation of our free markets is stifling our growth... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
So... how have you been building your brand lately?Now, I'm... Read More
Conjure up in your mind broad rolling meadows with runs... Read More
Branding is an application of appropriate marketing techniques in the... Read More
Initial lack of customers and cash flow often causes a... Read More
The Federal Trade Commission has an obligation to the general... Read More
Americans have always liked their coffee hot. But then Starbucks... Read More
What's Your Brand?A brand is a product/company personality that helps... Read More
How would you like to sell as much in one... Read More
Color is a highly personal experience ? everyone has favorite... Read More
The absolute foundation of your small business is your image.... Read More
When people mention the word "brand" they usually mean a... Read More
Successful Realtors know the importance of branding their identities into... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
What's in a brand name? Everything! Think of these brands:... Read More
The name of your business is important--it's one of the... Read More
A successfully positioned business sometimes doesn't win a new client.... Read More
After more than a decade since the last attempt to... Read More
I was asked today by a group of students; What... Read More
You'd have to labor to shield yourself from the power... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
I submit to you that Brand Name Identity in the... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
How many times have you been at a networking function... Read More
Starting a business can take a lot of time, money,... Read More
Branding your comapny should be the first thing a company... Read More
Studying various target-marketing techniques and here is a thought. We... Read More
Visual elements are a major part of your business's brand... Read More
The right logo, with the right characteristics, will boost your... Read More
Successful Guru marketers have a secret weapon that they use... Read More
As consumers, we don't really think about the importance of... Read More
The one thing that everyone has in common is that... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
Color is a highly personal experience ? everyone has favorite... Read More
A corporate logo design should be highly instrumental in building... Read More
Over regulation of our free markets is stifling our growth... Read More
Discovering and owning a powerful word that reflects you and... Read More
The new branding awareness is about when you take ownership... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
Successful Guru marketers have a secret weapon that they use... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
OK, so you took the plunge and purchased your internet... Read More
Did you grow up in the '70s and '80s? If... Read More
To stand out in a cluttered world, become a recognized... Read More
Many businesses of today are often driven to compete striclty... Read More
Wondering if a trademark is important to you as a... Read More
Have you ever watched one of those home makeover shows?... Read More
Branding TodayHave you ever had a good brand experience? How... Read More
The best brands always try... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
One of the critical drivers of business success is having... Read More
Consumers perceive and accept many brands within a certain trade... Read More
Branding |