Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused

Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.

Want to know why nearly every coach or consultant out there will always struggle?

...if you're one of them then you're not going to like this one little bit...

It's a lack of CREDIBILITY

BUT before you hit the DELETE key just bear with me...

This lack of CREDIBILITY has a cause...

lack of FOCUS.

If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIALIST over a GENERALIST any day of the week.

And that's the problem - LIFE, MARKETING and BUSINESS - is just too general.

If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a specific area of LIFE - this could be relationships, health, wealth etc.

The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a specific BUSINESS challenge unique to them. You could choose a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.

So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best at one thing). Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are and what you do.

Let me introduce Mollie McDonald

She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work.

And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner.

Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not!

But she has done ONE thing differently. She's tapped into a profitable, niche and provided a solution to a genuine gap into a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly.

Read Mollie's book to learn you she does it...

Finally, some hints and tips while finding your niche...

* "Me Too" businesses are never in as high demand as unique specialists

* Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist?

* People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution?

* When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!

'Dangerous' Debbie Jenkins
debs@debbiejenkins.com

(c) Copyright 2005 www.BookShaker.com

SUMMER CAN BE SLOW FOR BUSINESS
But don't let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F'REE eBooks and prepare
for more success with less effort here...
http://www.leanmarketing.co.uk

I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk

---

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

The Brand Called You

The best brands always try... Read More

Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused

Yes, yes, we've heard it all before... loads of life... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

Branding Guru - Brand Identity Guru

Branding TodayHave you ever had a good brand experience? How... Read More

Power Your Word for Profit

Discovering and owning a powerful word that reflects you and... Read More

Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead,... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several... Read More

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an... Read More