Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise.
Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo designers. A professional logo designer is not just a graphic designer but he should also have ideas about branding and positioning of business. Depending on your requirements he will create a logo that would successfully exude the nature and attitude of your business. He also needs to understand the media in which you are going to use your logo; it can be web, print, electronic media (TV commercial etc) or a mixture of all of these. The logo should be compatible and equally attractive wherever you might choose to use them. While working on any of our logo design orders we ( Custom Logo Design )always try to capture as much as information possible, from the client.
Basically there are 4 types of logos, glyph, alpha-glyph, alphanumeric or a combination of any of these. There are a number of factors that should be looked into to determine what would be the ideal solution for you. A professional logo designer or a specialist logo design firm can definitely help you with decision making in this aspect.
Types of Logos
Glyph: This includes symbols, icons, pictures etc that represents your company. These are most widely used for secondary communication rather than business logos, except for few like, Apple. Glyphs though used rarely as logos, if created properly by talented logo designers can be extremely sophisticated and create a deep impact as a corporate identity. However, we need to be careful that glyphs need to be done by well experienced professionals, an amateur attempt can simply male your logo unattractive and useless and might even cause loss of credibility to your business.
Alpha-Glyph: An alpha-glyph logo uses a letter from the name of the company to graphically convey the nature of the business. At times picking the first letter of the company name and designing it in a particular way also do this. Ideal examples of this type of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very commonly and shares the same advantages and disadvantages as the glyphs.
Alphanumeric: This is a very common type of logos and is also used by some of the most reputed and well-known companies in the world. To name a few, Microsoft, Sony, Fed Ex etc. These logos are nothing but the name of your company written in a unique way with typographical effects. The typographic treatment gives a unique look to the logo and there is generally no issue with getting a Trademark. These logos are comparatively easier for amateurs to create however to get the best effect from an alphanumeric logo it's always better to work with a professional logo designer. Choice of font, color, letter spacing etc can make big difference in creating an impressive corporate logo.
Combination Logos: This is the most common type of logos and is found everywhere. Most of these are actually glyph or alpha-glyph with an alphanumeric company name. It is the arrangement of the company name and the image and their color combination that plays the most instrumental role in the effectiveness of the logo. Some good examples of combination logos are UPS, Red Hat Linux and Intel.
Placing your corporate logo on all marketing collaterals including business cards, brochures, flyers etc helps you to mark those collaterals as your company property and establish your corporate identity.
Logos and marketing materials are integral part of a company's brand establishment strategy. A logo done by an amateur can ruin the credibility of your business in no time but when done by a professional logo designer can definitely add value to your business. A professional logo designer can help you to decide which type of logo is best suited for your business and can make people perceive your company as a huge corporate house with much credibility even when it might be just an one man shop.
It's the image of the company that matters, if you intend to portray a positive and impressive image of your company go for a professional logo design today.
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Custom Logo Design
Design is a very subjective thing, therefore, if you ask... Read More
There are a lot of things that contribute towards the... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
Hiring a brand identity company is very important. In every... Read More
Your logo is the most important graphic element in which... Read More
Quite often small business owners will ask me to reveal... Read More
"You had me at hello," those famous words from the... Read More
Your brand is the culmination of everything about you and... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
Wondering if a trademark is important to you as a... Read More
A list of customers who have previously bought from you... Read More
Building a product into a brand leader is not easy,... Read More
Branding your comapny should be the first thing a company... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
The world is not waiting for you?or your product or... Read More
Marketing potential of any product is based on recognition and... Read More
Like it or not it's who you are. Your corporate... Read More
I am sick and tired of marketing geeks touting the... Read More
Make A Bold Promise Then Back It Up With An... Read More
Have you ever watched one of those home makeover shows?... Read More
Successful Guru marketers have a secret weapon that they use... Read More
Branding used to be a fancy business word, but it... Read More
The Federal Trade Commission has an obligation to the general... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Most people, when they hear the word branding, think logos... Read More
Successful Realtors know the importance of branding their identities into... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
There's been a lot of buzz lately about branding. But... Read More
Branding is very important to a business, whether it is... Read More
Gaining new clients that are excited about developing a corporate... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
The strongest and longest lasting brands branch off of an... Read More
You work hard getting the right cover message and words... Read More
Visual processing is the most important way for gathering information... Read More
Yes, yes, we've heard it all before... loads of life... Read More
Have you ever thought about branding your name? Does the... Read More
Everyone wants his company logo to be the best but... Read More
Your brand is the culmination of everything about you and... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
So... how have you been building your brand lately?Now, I'm... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Make More Money Making a Name for YourselfCalling all realtors,... Read More
This week I spent a few hours with a highly... Read More
Parades happen in every big city and many small towns.... Read More
Companies work hard building the strength of their brands -... Read More
The one thing that everyone has in common is that... Read More
Most people, when they hear the word branding, think logos... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
As a graphic designer, I can tell you something right... Read More
There are three basic types of logos: text, symbol, and... Read More
How is branding different than marketing?Branding is not so much... Read More
How many times have you been at a networking function... Read More
There's been a lot of buzz lately about branding. But... Read More
The best brands always try... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
The number of complaints to the Federal Trade Commission on... Read More
1. Never send a letter that weighs less than 30... Read More
Starting a business can take a lot of time, money,... Read More
Initial lack of customers and cash flow often causes a... Read More
How many times have you heard of seen advertising for... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
In this highly competitive online marketplace, it can be difficult... Read More
Branding |