Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly,... Read More

Branding Guru - Brand Identity Guru

Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience will not destroy a firm. One poor... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. They are stuck in an idea, unable to make it happen, and... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.While it's admirable to let your uncle's wife's cousin take... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a 'difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.Don't be ShyWhen it becomes for you to take a stand, you... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be... Read More

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.They can... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully... Read More

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Whats In A Name? When It Comes To Your Business, Plenty!

Q: How important is the name of a business? Should... Read More

Branding: All My Exs Live In...

...my senses. I know, you were thinking 'Texas'. Well, if... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Trade Journals in Franchising

As many people know Industry Trade Journals in America have... Read More

New Uniforms Could be the Gold Charm for the Golden Arches

New designer uniforms could be the gold charm McDonald's needs... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

Brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Franchisor Policies for Unlicensed or Sold Territories

Franchisors often have issues when they own a brand which... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

Internet Branding

Having been in the franchising business all my life and... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

Hummer is an Excellent Brand

What size is your Hummer? Hummers Come in All Sizes;... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More