New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. The new "I'm lovin' it" marketing campaign has attracted a youthful audience to the fast-food chain. However, when this trendy younger crowd comes to McDonald's, they do not see the same fashionable place that they saw in the commercial. Instead, they see the same thing that they would see at just about any fast-food restaurant. McDonald's hopes to further entice this target market into their restaurants by updating their restaurants with new employee uniforms.
This gold charm could definitely be the factor that distinguishes McDonald's from other fast food chains. Instead of having their young workers dreading to wear their uniform to work, the goal is to have a uniform that actually appeals to the employees, something that they would wear even if they didn't have to. With over 300,000 workers, this will not be an easy change but almost certainly a change that will be worth it for McDonald's.
For the last five years McDonald's has been struggling to revamp themselves in order to appeal to a younger audience. In quest to become more "cool," McDonald's introduced the "I'm lovin' it" campaign with pop favorites Justin Timberlake and Beyonce Knowles of Destiny's Child singing the jingle for the commercials. These superstars help give validity that McDonald's must be a good place to eat if Justin Timberlake and Beyonce Knowles of Destiny's Child will go there. Along with this, McDonald's has also improved their menu to meet the needs of this younger, en vogue consumer (this includes low-carb options to match the current rage of the Atkins' Diet). This new marketing campaign has proved to be very successful for the fast-food chain, improving sales in their targeted audience.
As new and hip as these commercials, radio ads, and billboards maybe, little change has occurred in the appearance of the restaurant itself since its beginning. While the company has changed its branding strategy away from children and families by no longer using Ronald McDonald and the Hamburglar in their commercials and advertisements, they still have not done much to bring their facilities up with the times. These new designer uniforms could possibly be just what they need to begin the improvement of the McDonald's actual restaurant facility.
Yet, what maybe a gold charm for the golden arches, could possibly be a horrible disaster to a clothing line. Something that certain clothing designers need to worry about is whether or not they will look like a "sell out" if they decide to do a fast-food restaurant's uniform. Labels like Abercrombie and Fitch have worked hard to be the top of their line and not something that is worn by fast food employees and covered in grease. This could definitely be a risky move as far as branding goes for some clothing companies.
However, these designers could possibly be motivated if the price was right. It is estimated that these gold charm uniforms can cost up to $80 million for McDonald's. These uniforms are certainly not cheap for McDonald's. While a designer for the new uniforms has no been chosen, the golden arches are looking at designers such as Ralph Lauren, Tommy Hilfiger, and even from Sean P. Diddy Combs. Although these new uniforms may seem like an unnecessary expense it might just be precisely what they need to connect their restaurants to the image they are portraying in their ads.
Kaitlin Carruth is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. To learn more about other types of gold charms, please visit Harris Michael Jewelry.
Parades happen in every big city and many small towns.... Read More
There's been a lot of buzz lately about branding. But... Read More
I was chatting with a couple of friends, all of... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
Have you ever thought about branding your name? Does the... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
You don't think twice about a business card and letterhead... Read More
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
Have you ever watched one of those home makeover shows?... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
To stand out in a cluttered world, become a recognized... Read More
Ask any marketing executive and they will tell you that... Read More
A successfully positioned business sometimes doesn't win a new client.... Read More
Develop an effective benefit message and you're well on your... Read More
Your logo is the most important graphic element in which... Read More
Successful Guru marketers have a secret weapon that they use... Read More
Branding has been defined, explained and examined extensively. There are... Read More
Building your brand into a brand leader isn't easy. There... Read More
What's in a brand name? Everything! Think of these brands:... Read More
I heard an advertisement on the radio the other day... Read More
As many people know Industry Trade Journals in America have... Read More
So you've decided to go for it-you're ready to choose... Read More
We will discuss Brand Marketing for a minute. In this... Read More
New designer uniforms could be the gold charm McDonald's needs... Read More
If you've been online long, you're sure to have seen... Read More
Pick up almost any book or report on Mailorder Selling... Read More
Branding is perhaps the most important facet of any business--beyond... Read More
Branding is very important to a business, whether it is... Read More
Back to the era of the Hawaiian monarchy, the origin... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Your corporate identity is a graphic expression of who you... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Visual processing is the most important way for gathering information... Read More
Branding is more than product recognition or a simple logo.... Read More
Gaining new clients that are excited about developing a corporate... Read More
The one thing that everyone has in common is that... Read More
A list of customers who have previously bought from you... Read More
Branding is perhaps the most important facet of any business--beyond... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
All You Need is Branded Email Or Always Branded Email... Read More
Having been in the franchising business all my life and... Read More
To stand out in a cluttered world, become a recognized... Read More
The marketing director for one of my longtime clients used... Read More
Building a product into a brand leader is not easy,... Read More
Any business with the minimum interest to be successful should... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Every small business needs it, but not many have it.... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
Branding Services is a tactic that marketing executives and managers... Read More
Recently, I was reviewing our website statistics. One of the... Read More
Every company has a brand (how people think of them)... Read More
How is branding different than marketing?Branding is not so much... Read More
Color is a highly personal experience ? everyone has favorite... Read More
Colour is essential to building a strong brand.Many of you... Read More
Consumers perceive and accept many brands within a certain trade... Read More
OK, so you took the plunge and purchased your internet... Read More
If you had a choice, which one would you choose,... Read More
Marketing potential of any product is based on recognition and... Read More
Every day, the average person is exposed to millions of... Read More
An artist's statement is a statement of ideas and thoughts... Read More
How many times have you been at a networking function... Read More
Companies have been branding their collateral materials such as letterhead,... Read More
Many businesses of today are often driven to compete... Read More
Many businesses of today are often driven to compete striclty... Read More
Branding |