12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms. Five size
8-1/2x11 circulars can be mailed with a 1st class postage stamp.
By using all 10 sides with a variety of offers you have a
greater chance of receiving an order.

2. When you advertise, state the price of your product and add Plus
Postage e.g. "A DOZEN AND ONE WAYS TO REDUCE POSTAGE" $1 plus
stamp or SASE (self addressed stamped envelope). When inviting
inquiries always say "For information send SASE".

3. Advertise that you will do paid mailing. Set a competitive
price and recover some if not all of the costs involved in
mailing your own offers.

4. Write a good plan or folio; then create a good ad to sell it.
Or offer it to others on a "commission" or "all profit" basis
and fill the orders for a SASE. Your offers can then go along
for a free ride when you fill the orders.

5. Make up an interesting ad sheet. Use up some of the spaces for
your own ads then sell enough ads to others to cover the cost of
postage, printing, advertising etc.

6. Advertise a "Free Big Mail for Postage - the More Postage the
More Mail". (Big mail consists of at least one mailorder
publication plus a variety of circulars).

7. Do exchange mailing. You mail 100 of another dealer's circulars
and they will mail 100 or yours.

8. Purchase an accurate postal scale. Then you will never add more
postage than necessary OR you can use up the full value of the
postage being used.

9. Reduce postage by using Bulk Mail. Inquire at
the Post Office. This requires the mailer (U.S.) to sort their
mail by state and zip code and mail at least 200 like pieces at
one time.

10. Stamps that have not been canceled due to an error of the
postal cancellation machine may be used again.

11. Accept stamps from another country. If you can't use them trade
with a dealer from that country for stamps that you can use or
buy something from them paying them with stamps of equal value.

12. Watch mailorder publications for dealers who have new stamps to
sell at a reduced price.


Note: It is false economy to not send a SASE when making
inquiries of other dealers. You are more likely to receive
an answer much more quickly and it improves business relations.
Copyright 2004 by DeAnna Spencer
This information may be freely distributed on the Internet as long as the resource box remains intact.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in. Once I confirm the location of the article,
then we can make arrangements for the solo ad.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Note to publisher/webmaster: Feel free to remove the part about the solo
ad when you get ready to publish the article.

In The News:


pen paper and inkwell


cat break through


Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

Why You? -- Professional Identity Branding

You can have first-rate products and services, but if you... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Acquire, Then Rebrand

Acquiring another corporation usually means that the acquiring company's name... Read More

Branding Services - Brand Identity Guru

Branding Services is a tactic that marketing executives and managers... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a... Read More

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards

June 13, 2005 -- Jane Chen (Producer) of the Red... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the... Read More

Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey

The seventh in a continuing series of twice-yearly surveys by... Read More

A good logo vs. a FABULOUS logo

If you had a choice, which one would you choose,... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

Consumers perceive and accept many brands within a certain trade... Read More

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

Business Branding - How Character Affects Customers and Your Business Image

The public buys far more than just your products, services... Read More

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the... Read More