Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.
Don't use a miscellaneous email account as your primary web contact address.
Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is called Wordfeeder.com.
If you haven't caught my drift yet, I'm using this story to illustrate the point that highly effective branding is planned and purposeful. All of the elements of your business should "match." Your website, company name, logo, tagline, email address, and basically everything you create thereafter, should be aimed directly at your target audience. Everthing should coordinate perfectly-- like Jackie O's wardrobe.
Someday, this copywriter who shall remain nameless, will get around to changing her email address to something more appropriate. But since it's seemed to bring her good luck, for now she superstitiously keeps it as is.
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.
Your logo is the most important graphic element in which... Read More
There have always been trademark issues and lawsuits in the... Read More
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Move over pop star "Posh Spice" Adams and English soccer... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Branding is a one hot topic, although it is wildly... Read More
The name of your business is important--it's one of the... Read More
Ask any marketing executive and they will tell you that... Read More
Having been in the franchising business all my life and... Read More
You've probably heard that people buy products and services from... Read More
Many businesses of today are often driven to compete striclty... Read More
Where is your brand positioned in the marketplace? How is... Read More
Developing brand value is critical to every organization and when... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Having a concise, clear image that you project to your... Read More
Logos can be described as visual icons that provide a... Read More
Have you ever thought about branding your name? Does the... Read More
Why pay a high priced PR agent when you can... Read More
Consumers perceive and accept many brands within a certain trade... Read More
We will discuss Brand Marketing for a minute. In this... Read More
As a beginner, you would be forgiven for thinking that... Read More
How many times have you been at a networking function... Read More
Quite often small business owners will ask me to reveal... Read More
The marketing director for one of my longtime clients used... Read More
Hiring a brand identity company is very important. In every... Read More
The task of creating an indelible impact on the memory... Read More
Any business with the minimum interest to be successful should... Read More
How do automotive detailing companies start? What makes them work... Read More
Branding: it's a term that carries great weight in the... Read More
I heard an advertisement on the radio the other day... Read More
Measuring brand equity allows a company to establish a baseline... Read More
As more and more home pressure washers are sold at... Read More
Companies work hard building the strength of their brands -... Read More
Many businesses of today are often driven to compete striclty... Read More
If you had a choice, which one would you choose,... Read More
An artist's statement is a statement of ideas and thoughts... Read More
Having a concise, clear image that you project to your... Read More
One of the prime motivating factors in the purchase decision... Read More
Pressure washing companies often miss what we call 'super niche'... Read More
Today, in many organizations around the world, branding is treated... Read More
The absolute foundation of your small business is your image.... Read More
One of the ways people get to know you is... Read More
You work hard getting the right cover message and words... Read More
Develop an effective benefit message and you're well on your... Read More
Your brand is the culmination of everything about you and... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
On question I have been asked over and over again... Read More
Many businesses of today are often driven to compete... Read More
Whether it's your business card, tagline, article title, web site... Read More
In the book, The Blond Knight of Germany, American authors... Read More
Pick up almost any book or report on Mailorder Selling... Read More
Make A Bold Promise Then Back It Up With An... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
Now that everyone has conformed to Living Your Brand on... Read More
As a graphic designer, I can tell you something right... Read More
In this article i will explain how you can make... Read More
Like it or not it's who you are. Your corporate... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Branding is more than product recognition or a simple logo.... Read More
"You had me at hello," those famous words from the... Read More
As a beginner, you would be forgiven for thinking that... Read More
Visual processing is the most important way for gathering information... Read More
In the world of marketing, branding issues are always an... Read More
Businesses eager to open often give little thought to their... Read More
OK, so you took the plunge and purchased your internet... Read More
Have you ever watched 5-year-olds play soccer? It should be... Read More
Branding |