Branding: What Not to Do

Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.

Don't use a miscellaneous email account as your primary web contact address.

Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.

This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)

Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.

What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.

So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.

And when they come across her email address in some unexpected place, they make no connection between it and her website, which is called Wordfeeder.com.

If you haven't caught my drift yet, I'm using this story to illustrate the point that highly effective branding is planned and purposeful. All of the elements of your business should "match." Your website, company name, logo, tagline, email address, and basically everything you create thereafter, should be aimed directly at your target audience. Everthing should coordinate perfectly-- like Jackie O's wardrobe.

Someday, this copywriter who shall remain nameless, will get around to changing her email address to something more appropriate. But since it's seemed to bring her good luck, for now she superstitiously keeps it as is.

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.

---

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

Branding: You are the Brand

What's in a brand name? Everything! Think of these brands:... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

Brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Business Image

One of the most important things in a business is... Read More

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)

You don't think twice about a business card and letterhead... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm... Read More

FTC Reviews The Franchise Rule

After more than a decade since the last attempt to... Read More

Blonds Have More Fun!

In the book, The Blond Knight of Germany, American authors... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Create a Niche: Stoke Your Market With Affiliate Branding

Propose success, demand performance, and brand your market with appeal.... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More