Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences your decision on what and where to buy. Surely, you have tastes and preferences but with all the competition for your purchasing power it is often small differences in the product that ultimately influence your decision.

Let's say you walk into a grocery store to buy a soda. Although there may be dozens of sodas to choose from you'll most likely reach for a familiar brand such as Coca-Cola or Pepsi. The reason? You are familiar with these brands and trust them. You recognize the company name and logo and you choose these products based on your familiarity.

With that in mind, here are some suggestions for a new company trying to build a brand, a company name, and a logo:

1. Choose a company name that is easily remembered, short, and pronouncable. You want to make it as easy as possible for people to remeber you. A long name such as "Industrial Widget Manufacturing and Distribution Company" isn't as memorable as memorable as a short and snappy company name such as "Widget Enterprises." When people remember you they become familiar with you and will likely choose you over a competitor.

2. Be different with your logo. Don't use the same unimaginative symbols that almost everybody else uses. For example, if your logo is a globe be assured that you won't be remembered. There are thousands, if not millions, of companies that use an image of a globe in their logo. Try something different. Try using animals, such as monkeys. If you look at my business website, www.trade-pals.com, you'll see that my logo is two monkeys in business suits. This image stands out and is memorable. And I'm not competing with other businesses for a memorable logo because there are no other business websites that use images of monkeys in their logos.

3. Don't use a hard to spell name. This is the easiest way for people searching for your business not to be able to find you. For example, "Wojtiecz & Boerschevsky Insurance" would be an example of a North American insurance brokerage with two principals using their European last names in their company name. North American won't be able to look up your company because they won't be able to spell it. Instead, how about something like, "Insurance Hub of Chicago"? This won't be misspelled and anybody searching for you will find you.

Be creative, be memorable, and be recognizable and you will be on your way to creating a great brand for your business.

Tino Buntic is the creator of http://www.trade-pals.com. His unique love of monkeys drove him to create a logo with two monkeys in business suits in his company logo.

---

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

Your Brand is Your Promise! (So What Are You Promising?)

When people mention the word "brand" they usually mean a... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information... Read More

Franchisor Policies for Unlicensed or Sold Territories

Franchisors often have issues when they own a brand which... Read More

Boston Web Design Branding - Brand Identity Guru

A branding company's website purpose is to design websites that... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and... Read More

Britney Spears Branding

How would you like to sell as much in one... Read More

Business Image

One of the most important things in a business is... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

New Uniforms Could be the Gold Charm for the Golden Arches

New designer uniforms could be the gold charm McDonald's needs... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

Is Your Logo Helping or Hurting Your Business?

The quality of your logo can mean the difference between... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns.... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More