Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we? If Ray Kroc had to pay $45,000 to create disclosure documents to franchise right out of the gate, could he have still had the capital to do it? Would he have wanted too? What if he had to pay an additional $15,000 per year to stay registered in all the states; another $10,000 to $20,000 to keep up with the law changes and case law? Could he have actually stayed in business?
If Ray Kroc in those early days had to pay $25,000 for financial audits could he have survived? If the number of accountants willing to do audits were cut in half due to current errors and omissions insurance and peer review costs would Ray Kroc have been able to juggle that during his first five years traveling the country and sleeping in hotel rooms, while building the business? Remember Ray Kroc was not married to wealth like the late Sam Walton who toured the country in a motor home looking at sites and studying the competition. Ray Kroc and Sam Walton both had to do it the hard way, but Ray Kroc was doing it out of cash flow. With the current problems in complying with all the accounting audit issues in franchising after the most recent Sarbaines Oxley Law causing delays of necessary audits in a timely fashion due to fear of violations in the accounting industry, demand for more audits in all sectors causing serious supply and demand issues getting an audit done on time for franchise registration renewals is tough?
Could Ray Kroc have accomplished this too, along with the additional costs and state registration deadlines? Wait we are not done yet. If Ray Kroc had to comply with all these proposed rule changes and existing rules and revise his disclosure documents each time an attorney created case law which might be detrimental to the over all system, could he have survived in the first five years? Yes or No? If Ray Kroc had to deal with all the different state laws and contradictions in Federal Trade Commission rules, could he have done it? Remember his first stores were in "Cal-if-Forn-ia" (Arnold Humor) and Illinois. I submit to you that Ray Kroc could not have done what he did and McDonalds would never have come to be. I also submit to you that NPR would be closing it's doors and gone off the air this year if it were not for his wife's donations. Ronald McDonald House would not be available either. Millions of Americans would not have learned customer service or had that first job to teach them such important aspects business. The State of Idaho, where Simplot Potatoes grows it's crop would not have made the profits and paid the tax income which allowed that great state to prosper. The Beef industry would have also been severely impacted, how would that industry have faired in the heated mass media hysteria of Mad Cow or the droughts causing cattle to be taken to early slaughter. Those frivolous lawsuits in Canada about being fat would leave our Canadian neighbors with nothing to bitch about and we wouldn't want that? Also the reality of the need for tort reform example of spilt coffee would never have existed? Do you doubt what I am saying? Well then "Grinding It Out" Ray Kroc's book can be found still and it ought to be required reading for all Federal Trade Commission employees who have never had to make a payroll and any attorney who has never made a legitimate living in a business of their own before commentary on this proposed set of rules. It appears that the word smiths are out in full force and we are maintaining an on-going dialogue from a topic proposed in 1995, with comments in 1997 and 1999 at a time when much of the those comments are in fact irrelevant here in 2004. A more relevant discussion would be how best to separate out the business opportunity rules from the franchise rule and then close the Federal Trade Commission's franchising division all together since no problems perceived or known currently exist. Does anyone doubt this truth?
Perhaps another example, forget about Ray Kroc, the father of franchising for a moment, let's just say for the sake of argument that this current situation in the industry existed back then and Ray Kroc grew up an old bitter man and retired salesman? Forget that the McDonalds Big Mac is used by the International Monetary fund as a guideline for international cost of living standards in modern and developing nations. Think of the story "death of a salesman" and leave it at that. Put Ray Kroc in the same shoes as any of the current up and coming home grown entrepreneurial superstars of today, being stifled under a Tsunami of tort law and a Hurricane of over regulation. Why can't we end this storm, why are we unwilling to see the truth at the Federal Trade Commission? And that is just one of many agencies Ray Kroc would have to deal with today, think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
|
|
|
|
|
|
|
|
|
|


That cross-trainer you're wearing -- one look at the distinctive... Read More
Franchisors often have issues when they own a brand which... Read More
Good marketing positioning is like good lying. No, we're not... Read More
Everyone wants his company logo to be the best but... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
From cigarettes to fashion accessories to food products to medicines,... Read More
The quality of your logo can mean the difference between... Read More
New designer uniforms could be the gold charm McDonald's needs... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
"You had me at hello," those famous words from the... Read More
I was asked today by a group of students; What... Read More
When Mitsubishi launched a new car with the name "Pajero"... Read More
Colour is essential to building a strong brand.Many of you... Read More
Branding used to be a fancy business word, but it... Read More
You've probably heard that people buy products and services from... Read More
Now that everyone has conformed to Living Your Brand on... Read More
Studying various target-marketing techniques and here is a thought. We... Read More
Where is your brand positioned in the marketplace? How is... Read More
Ever see an amazing band perform and wonder why you've... Read More
Do you have the architecture in place to make sure... Read More
Successful Realtors know the importance of branding their identities into... Read More
In a world of co-branding, point of destination strategies and... Read More
In the book, The Blond Knight of Germany, American authors... Read More
Well not everyone is aware that McDonalds also owns several... Read More
One of the most important things in a business is... Read More
The number of complaints to the Federal Trade Commission on... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Over regulation of our free markets is stifling our growth... Read More
Businesses eager to open often give little thought to their... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
We should all recognize the marketing efforts of John Deere... Read More
Branding is a one hot topic, although it is wildly... Read More


I was chatting with a couple of friends, all of... Read More
That cross-trainer you're wearing -- one look at the distinctive... Read More
Small business owners learn many lessons the hard way -... Read More
When building a business as a brand it's important to... Read More
A branding company's website purpose is to design websites that... Read More
Your brand is the culmination of everything about you and... Read More
Where is your brand positioned in the marketplace? How is... Read More
There are a lot of things that contribute towards the... Read More
The world is not waiting for you?or your product or... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
When you're all alone in the privacy of your home... Read More
The one thing that everyone has in common is that... Read More
Color is a highly personal experience ? everyone has favorite... Read More
Hiring a brand identity company is very important. In every... Read More
Conjure up in your mind broad rolling meadows with runs... Read More
Brand equity can be defined in many different ways. I... Read More
You work hard getting the right cover message and words... Read More
Have you ever watched one of those home makeover shows?... Read More
I am sick and tired of marketing geeks touting the... Read More
On question I have been asked over and over again... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Every day, the average person is exposed to millions of... Read More
The elements and functionality of the basic stationery system is... Read More
A successfully positioned business sometimes doesn't win a new client.... Read More
An artist's statement is a statement of ideas and thoughts... Read More
What's in a brand name? Everything! Think of these brands:... Read More
1. Never send a letter that weighs less than 30... Read More
Recently, I was reviewing our website statistics. One of the... Read More
A great logo can help a business project a positive... Read More
When people mention the word "brand" they usually mean a... Read More
The best brands always try... Read More
As more and more home pressure washers are sold at... Read More
How is branding different than marketing?Branding is not so much... Read More
Branding |