The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.

Don't be Shy

When it becomes for you to take a stand, you cannot be shy about it, you need to back it up totally, no matter what other people think of you, say about you, you need to promote it and be it.

Your brand needs to be value-based, like giving extra WOW customer service and being good corporate citizens will build brand equity, the end result will lead to more sales. The good feeling experiences you provide, is what will count for the customer to buy from you. Did you know that 72% of North Americans prefer to buy form value-based companies?

Developing your brand starts with you, from the inside out. The first step in branding you is learning to be who you are and if you don't like who you are then you need change your attitude. If you are losing customers and you don't know why, ask them. You may discover some great feedback.

What's your attitude like?

Do you go to work with it's an exciting new day! Do you rejoice in it and give thanks for your new day? Or do you start the day with oh, it's Monday or it's just another crummy day. Your attitude or the stand that you take in how you begin the day makes a difference. If people see that you are smiling, friendly and helpful they will pick up on that energy and feel good about you and even perhaps themselves.

A true story of an Actionable act of Branding with a co-worker.. A girlfriend of mine,(we'll call her Connie) was getting upset the other day, saying some people just don't get it. What she was talking about was the lack of compassion people have for each other, whether it was her boss or people in general. Connie said, "She smiles at people in the grocery store, makes idle chit chat when standing in line, and sometimes people just don't respond." A few of us girls discussed this with her, and we all agreed that if we each person would continue to be friendly, like her, that soon everyone around us will become more friendly. All it takes is one person, who is willing to Pass it Forward can and will make a difference for someone else.

For example, Connie just found out about a co-worker that was in the hospital and went to visit him. (we'll call him Brent) It turns out that Brent has prostate cancer and was given not long to live. Connie asked, Brent what would help him be more comfortable? Brent said "An X-Box would help him pass the time."

Connie, went to her boss the sales manager and asked him if the company would buy him an XBox? Her sales manager said, NO. She was stunned, by his answer. Connie thought that he was not being very compassionate and not getting it. After all, Brent has been working for the company for eight years. She pursued the matter and contacted the Head Office, and talked to someone in HR. Connie, asked if something like this could be done for Brent? The Head Office, wasn't aware of this employee and his condition as said, absolutely YES, do it.

This simple little story an act of Branding of paying it forward, tells of how a simple concern will build your presence or brand. Your customers, employees need to feel this in your presence. Connie's Brand or Presence is that you feel genuinely cared for around her. For as long as I have known Connie, she truly helps her customers above and beyond her job description.

Written by Mari-Lyn Hudson ? Managing Director of Heart@Work Business Development Group. You can reach her at: 1-866-667-0166 or kindnessinc@myway.com

---

Internet Branding

Having been in the franchising business all my life and... Read More

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald... Read More

Create a Niche: Stoke Your Market With Affiliate Branding

Propose success, demand performance, and brand your market with appeal.... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

New Uniforms Could be the Gold Charm for the Golden Arches

New designer uniforms could be the gold charm McDonald's needs... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall.... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information... Read More

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30... Read More

The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of... Read More