Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand identity, brand image and overall brand equity.
Once you build brand recognition with your products/services with your company, you're destined to establish total brand equity. Think about safe cars - there are thousands of vehicles to choose from for a safe car, but isn't the first name you think of Volvo? This is because they have done a great job of branding services.
Once you've established a strong brand image then your customers will keep coming back over and over. You'll be able to do this with the proper branding strategy. A Branding consultant, can help you discover the correct way to establish your brand and receive the best ROI.
Marketing and advertising alone will not catapult you over your competition. What does that is branding services consultant. They can help you position and differentiate your business.
They can help you develop the proper branding strategy, web design and marketing efforts to increase your business. It can be anything from helping you redesign your web site, develop ads, re-position your company or develop a direct mail campaign.
One of the most important things you can do for your firm is to find branding consultants who will know your industry and provide expert objective advise. Branding services is a tough task and an expert can bring you to the next level.
So, take a good look at the kind of business you are doing. Is your company's brand strong enough? If not, then perhaps it's time to start thinking about branding services.
To measure how strong your brand image is click on this link: (http://brandidentityguru.com/bightml/brandmasterpiece.html) or copy and paste. Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.
Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.
Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.
Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.
Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
Branding is an application of appropriate marketing techniques in the... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
In this highly competitive online marketplace, it can be difficult... Read More
Have you ever watched one of those home makeover shows?... Read More
Everyone wants his company logo to be the best but... Read More
Companies have been branding their collateral materials such as letterhead,... Read More
Have you ever watched 5-year-olds play soccer? It should be... Read More
I was chatting with a couple of friends, all of... Read More
Your Value Proposition, or as I usually call it, your... Read More
"Make no little plans, they have no magic to stir... Read More
When you're all alone in the privacy of your home... Read More
People often come to me to assist them with developing... Read More
The marketing director for one of my longtime clients used... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
I am sick and tired of marketing geeks touting the... Read More
Measuring brand equity allows a company to establish a baseline... Read More
I have never been a fan of Paris Hilton.I see... Read More
Every company has a brand (how people think of them)... Read More
The elements and functionality of the basic stationery system is... Read More
There are three basic types of logos: text, symbol, and... Read More
Branding TodayHave you ever had a good brand experience? How... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Over regulation of our free markets is stifling our growth... Read More
As a beginner, you would be forgiven for thinking that... Read More
After more than a decade since the last attempt to... Read More
"You had me at hello," those famous words from the... Read More
Colour is essential to building a strong brand.Many of you... Read More
The Federal Trade Commission has an obligation to the general... Read More
When we initially started our businesses, we had to decide... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Let me tell you a story about Pete and a... Read More
You don't think twice about a business card and letterhead... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
This may come as a surprise... to you, but Branding... Read More
I submit to you that Brand Name Identity in the... Read More
I've been reminded recently, rather forcefully, that not all reality... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
Brands are important aspects of any business, but unlike money... Read More
There are a lot of things that contribute towards the... Read More
You don't think twice about a business card and letterhead... Read More
Colour is essential to building a strong brand.Many of you... Read More
Branding is a one hot topic, although it is wildly... Read More
Our experience as customers offers great instruction into the concept... Read More
Many businesses of today are often driven to compete... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
New designer uniforms could be the gold charm McDonald's needs... Read More
In the world of marketing, branding issues are always an... Read More
The new branding awareness is about when you take ownership... Read More
Successful Realtors know the importance of branding their identities into... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
There have always been trademark issues and lawsuits in the... Read More
Developing brand value is critical to every organization and when... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
Here's a little story about what not to do as... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
Good marketing positioning is like good lying. No, we're not... Read More
Branding TodayHave you ever had a good brand experience? How... Read More
It's the question that is on the minds of all... Read More
Every day, the average person is exposed to millions of... Read More
Your corporate identity is a graphic expression of who you... Read More
The elements and functionality of the basic stationery system is... Read More
There's been a lot of buzz lately about branding. But... Read More
Small business owners learn many lessons the hard way -... Read More
Make More Money Making a Name for YourselfCalling all realtors,... Read More
A branding company's website purpose is to design websites that... Read More
Branding |