Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials (business cards, letterhead, brochures, website, etc.) to enforce this connection is a great idea.

A brand identity kit contains many of the attributes that contribute to the "Know-Like-Trust" factor, in the following ways:

* Know ? A creatively designed set of materials will make you stand out in your field. Symbolically designed materials, where the graphics are designed to communicate and tell your story, can lead to the prospect feeling that they understand who you are and what you do, helping them to form a connection with you and your business. This contributes to your memorability and breeds a feeling of familiarity.

Through the consistent, repetitive use of a logo and the supporting visual elements in your marketing materials, people will feel as though they "know" you and your business, even if you have never met face-to-face.

* Like ? If you look at a business's materials, and you like their look and feel, you would probably find it easier to like both the business owner and to like doing business with them, as well. A logo with an icon attached to your company name can also make your company seem more approachable, friendly and fun. It can even endear your company name to your potential clients. Cartoon logos are highly effective in this capacity, though not appropriate for all professions.

You can also foster a feeling of compatibility through clear information in your designed materials ? both in the type of information that you provide and the way that it's laid out and presented. People like to read text that is straightforward and well written.

* Trust ? A high-quality, professionally printed brand identity kit can make you look capable, established, and enduring. Professional materials also impart an air of integrity to your business. If your materials look polished and put together, they lead people to believe that working with you will be similarly pleasant.

All of these factors compound to give you ? and your business ? greater credibility, which leads people to trust you with more and bigger projects, sales, or orders.

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: Logo design at http://www.elf-design.com

---

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

Time To Revamp Your Visual Identity?

Look at your company logo. Does it fade into the... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Trade Journals in Franchising

As many people know Industry Trade Journals in America have... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline... Read More

Top Eight Mistakes to Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

Choosing The Right Business Name

Sometimes, new entrepreneurs are in such a rush to get... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate... Read More

Brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

Brand Equity - Brand Identity Guru

7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More