Why Should I do Business With You?

It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Price at one time use to be a determining factor in the decision-making process when it came to a purchase, now, that is not always the case. Our customers are much more informed and savvy when it comes to buying and while they want the BEST deal (I mean don't we all?) it goes much deeper than that. Many have said that they will spend the extra money on a purchase because they are getting better care, better customer satisfaction?whatever "better" is in their minds. "Care, Customer Satisfaction, Service" these are all "values." These values, when visible answer that important question

"Why should I do business with you?"

And these values are what sets you apart from your competition.

Ok, so this is all well said and good, now what do you do? What you need to do is sit down and determine your values. If you have a downline then hey many heads are better than one, set up a training night and brainstorm. Make a list of ALL the values that set you apart from the competition and the best place to start is why you got into the business or joined a specific program in the first place. Chances are it's those VALUES that will attract people.

When I say list VALUES, I am not referring to the aspect of a specific company having TUV dollars in assets and it is run by so and so. While that shows company stability they are NOT values. People don't care how much in assets or who the person is - THEY WANT SOLUTIONS TO THEIR PROBLEMS.

If you know what sets you apart from the competition then make it known and visible. Don't keep it a secret, include it in all your emailing campaigns, put them up on your web site. These "values" can be known in the form of testimonials which are an excellent way to set you apart from the competition AND adds credibility because they were written by unbiased sources. Another thing you could do is include "Your Story." Explain your situation as to why you got involved with a specific program or why you are in the business you are in. People like to align themselves with "like-minded" people, they want to know that "hey this guy is just like me!"

When you make your values visible you are really setting the "bar" for the competition as well. They have to step up and exceed this bar now. They have to work that much harder to keep and attract customers. From a business perspective which would you rather be??

Make your values visible and make it obvious WHY a person should do business with you as opposed to your competition.

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!

http://www.profitspace.com/coach

---

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning... Read More

Why You? -- Professional Identity Branding

You can have first-rate products and services, but if you... Read More

Brand Equity - Brand Identity Guru

7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your... Read More

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)

You don't think twice about a business card and letterhead... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

How a Great Tagline can Help your Business

"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More