Why Should I do Business With You?

It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Price at one time use to be a determining factor in the decision-making process when it came to a purchase, now, that is not always the case. Our customers are much more informed and savvy when it comes to buying and while they want the BEST deal (I mean don't we all?) it goes much deeper than that. Many have said that they will spend the extra money on a purchase because they are getting better care, better customer satisfaction?whatever "better" is in their minds. "Care, Customer Satisfaction, Service" these are all "values." These values, when visible answer that important question

"Why should I do business with you?"

And these values are what sets you apart from your competition.

Ok, so this is all well said and good, now what do you do? What you need to do is sit down and determine your values. If you have a downline then hey many heads are better than one, set up a training night and brainstorm. Make a list of ALL the values that set you apart from the competition and the best place to start is why you got into the business or joined a specific program in the first place. Chances are it's those VALUES that will attract people.

When I say list VALUES, I am not referring to the aspect of a specific company having TUV dollars in assets and it is run by so and so. While that shows company stability they are NOT values. People don't care how much in assets or who the person is - THEY WANT SOLUTIONS TO THEIR PROBLEMS.

If you know what sets you apart from the competition then make it known and visible. Don't keep it a secret, include it in all your emailing campaigns, put them up on your web site. These "values" can be known in the form of testimonials which are an excellent way to set you apart from the competition AND adds credibility because they were written by unbiased sources. Another thing you could do is include "Your Story." Explain your situation as to why you got involved with a specific program or why you are in the business you are in. People like to align themselves with "like-minded" people, they want to know that "hey this guy is just like me!"

When you make your values visible you are really setting the "bar" for the competition as well. They have to step up and exceed this bar now. They have to work that much harder to keep and attract customers. From a business perspective which would you rather be??

Make your values visible and make it obvious WHY a person should do business with you as opposed to your competition.

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!

http://www.profitspace.com/coach

In The News:

pen paper and inkwell


cat break through


All About Branding

In this article i will explain how you can make... Read More

Britney Spears Branding

How would you like to sell as much in one... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Tips for Creating Brilliant Business Names

Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

Top Eight Mistakes to Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

Brand Equity - Brand Identity Guru

7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products... Read More

Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall.... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand it's important to... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating... Read More

The Brand Called You

The best brands always try... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction... Read More