Branding Advertising Agency

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.

Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that's where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high salary for a full-time brand manager. If that is your case, you can benefit from working with a brand agency, and gain access to brand management consultants, plus an entire creative team available to work in various projects - from graphic design to web design, Internet marketing, advertising, media planning. Instead of working with multiple vendors that are unaware of your branding needs, you work with one single partner dedicated to create a stronger, more valuable brand.

Can I fire my marketing team? No! Some people think a brand agency would do away with marketing jobs. In fact, your brand agency would not replace your marketing department, but work with your marketing and sales people to provide them the tools they need to market your services more successfully, while advancing your business image.

How much does it cost? Working with a branding agency is surprisingly affordable. Think of this: how much it would cost, per year, to have an in-house creative department, plus a well-paid brand manager? That could easily cost your business $200K and more in payroll, equipment and lease expenses. With an experienced branding agency you only pay a small fraction of the costs of maintaining such a high-level team, but you still have full-time assistance. Besides, a branding agency can save you thousands of dollars a year in printing and production costs, through its suppliers and partners.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies. Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

---

Play it Again Sam

The marketing director for one of my longtime clients used... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer... Read More

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

Co-Branding in Automotive Service Businesses

In a world of co-branding, point of destination strategies and... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

Brand Components

Your brand is the culmination of everything about you and... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey

The seventh in a continuing series of twice-yearly surveys by... Read More