Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be over the top in quality and style.

How many real estate developers you know by name? Of those that you know, how many of their projects do you remember? Even a layman knows that Trump owns golf courses, hotels and office buildings around the world.

The fact that you know Trump (and you know his business) means that he understands the value of brand. Building his brand is as important to him as anything else in his business. It's what gives him power to make deals, negotiate contracts and get things done.

Don't take my word for it, Mr. Trump talks about the value of his brand in his new book How To Get Rich:

"...using my name on a building carries with it a promise of the highest quality available and at least a $5 million price tag. That's just for the name, because it will be worth it to the developers, and they know it. That building will be up to my standards."..."what's in a name...can be (worth) far more than I ever could have imagined."

It didn't happen overnight. Donald Trump has been building his brand since 1974. He knows that brand building takes dedication, tenacity and focus. He also understands that it is a responsibility. Because he promises the very best, he makes damn sure that he delivers it.

Watching how Mr. Trump works is insightful to all brand builders, but I think one thing shines as gold. You need to deliver what you promise EVERY SINGLE TIME. That's the only way to get people to trust your brand and to believe in your product.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

---

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Counterfeit Branding - Representing True Globalisation!

From cigarettes to fashion accessories to food products to medicines,... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Brand Equity - Brand Identity Guru

7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns.... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Your Brand is Your Promise! (So What Are You Promising?)

When people mention the word "brand" they usually mean a... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall.... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide... Read More

Create a Niche: Stoke Your Market With Affiliate Branding

Propose success, demand performance, and brand your market with appeal.... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

Play it Again Sam

The marketing director for one of my longtime clients used... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Whats In A Name? When It Comes To Your Business, Plenty!

Q: How important is the name of a business? Should... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More