Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning. As a matter of fact I am preparing a lawsuit against the Federal Trade Commission for using one of his Brand Names and Federal Trademark in their Key Words and Meta Tags on the Federal Website, to attract visitors; a lawsuit which would have enough case law behind it to slam down the Federal Trade Commission with the help of the US Patent and Trademark Office.

When picking a name or a company in the Oil Industry you might want to be cognizant of this fact. Usually things can be worked out and only one company is required to change their name or trade dress or perhaps a royalty agreement or non-compete with regards to specific markets can be reached. Check the case law with Mobil Oil Company before you negate the facts presented here in any topic of which might arise in Business Law Class at your University or even in conversation at the local Starbucks. Be sure anyone you do business with has a back-up plan in case of Trademark Infringement.

If you plan on buying a business opportunity or franchise make sure the seller has a trademark on the name. Make sure it is current and there are no disputes which might be cause for non-renewal. Think about it, changing the name once you start can cost you big time.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

How Brand as an Intellectual Property has Led to Corporate Globalisation?

IntroductionGlobalisation is referred to as a set of profound material... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Your Brand is Your Promise! (So What Are You Promising?)

When people mention the word "brand" they usually mean a... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Acquire, Then Rebrand

Acquiring another corporation usually means that the acquiring company's name... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can... Read More

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer... Read More

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline... Read More

Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning... Read More

The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?

Over regulation of our free markets is stifling our growth... Read More