Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.

Brand your market effectively with recognizable eloquence. Your name adds purpose, power, and punctuation to an otherwise bland product. Without your name, you would be unrecognizable by most forms of communication. Brand your market with simplicity and style: your name.

Originality swamps the market these days. Build a better burger became a sub-sandwich and fish and chips evolved into pizza, but meat is still meat no matter how you slice it. However, everybody recognizes Caesars, McDonalds, Long John Silvers, and Quizno's. Name sells. Who are you?

At Pizza Hut, anyone could be in the kitchen cooking pizza. But at Little Ceasars, everyone knows Nero is spinning the dough, dealing the pepperoni and tossing the cheese. Name has impact. Be somebody. Be known. Be recognized. Get the recognition you deserve by putting your name on a quality brand product and standing on the face of prosperity.

A few benefits of branding the market with your name:

· Your name becomes a Google adword

· Your name becomes recognized

· Your name connects the product to you

· Your name reaches the audience

· Your name becomes memorable

· Your name locates your work on Search Engine Searches

Unabashedly plastering your name across some prosperous product slams impact into the sales market, branding your product with an identifiable title. Your name packs a power punch, focusing the client on integrity, enthusiasm, quality, and recognition. It's commonly assumed that if your name is on the product, it contains quality. Use that assumption to market your product: you.

Copyright © 2005 ? Jan Verhoeff

Effectively promote your product with individual punch. Name your product. Brand your market with success powerfully. Contact our offices at eBiz Brand Performance.

---

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money,... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Branding Guru - Brand Identity Guru

Branding TodayHave you ever had a good brand experience? How... Read More

Choosing The Right Business Name

Sometimes, new entrepreneurs are in such a rush to get... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of... Read More

Living Your Brand on the Web - Part 1

OK, so you took the plunge and purchased your internet... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

The Brand Called You

The best brands always try... Read More

Power Your Word for Profit

Discovering and owning a powerful word that reflects you and... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with... Read More

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More