After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can't we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?
Let me explain this philosophical thought for a moment. Recently Mr. Allen Greenspan before the Senate was asked about rules in the securities industries, stock exchanges, broker dealers to curb potential future fraud. He then correctly indicated that once you make a rule, the temptation to make additional rules to close gaps is just too great. Now then are we not sure we are headed down a slippery slope with regards to the litigious nature of the franchising industry, in that the trend in the industry currently is for franchisors to exit the market place.
One Industry Insider, franchising consultant in Houston is recommending this to his major clientele ?Stop Franchising. Adding more laws and disclosures will only cause fewer competitors in the market, fewer choices, higher prices all in the name of protecting the now damaged consumer? This means we may deny many their American Dream of owning their own business and those citizens who have their hearts set on it will be severely limited in the number of choices and ways to go into business. Who does this really help; a few more jobs at the Federal Trade Commission? Room for a few more franchising lawyers to bill at a little higher rate? If we reduce the rules, some franchise attorneys will have to move to California to sue for workmen's compensation, to the northern Midwest to sue for mold or to Cape Cod and specialize in the new emergence of the ever-changing same sex family law there? The attorneys have made millions of dollars in the franchising realm since the 1970's and in the last decade they have doubled their fees between 1995 and 2005, enough is enough? Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
![]() |
|
![]() |
|
![]() |
|
![]() |
How many times have you heard of seen advertising for... Read More
Americans have always liked their coffee hot. But then Starbucks... Read More
I was asked today by a group of students; What... Read More
Brand equity can be defined in many different ways. I... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Your logo is the most important graphic element in which... Read More
As many people know Industry Trade Journals in America have... Read More
Developing brand value is critical to every organization and when... Read More
What's in a brand name? Everything! Think of these brands:... Read More
Quite often small business owners will ask me to reveal... Read More
Many businesses of today are often driven to compete... Read More
Consumers perceive and accept many brands within a certain trade... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
Whether it's your business card, tagline, article title, web site... Read More
Wondering if a trademark is important to you as a... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Mascots are the unique dolls or puppets that help identify... Read More
As consumers, we don't really think about the importance of... Read More
The task of creating an indelible impact on the memory... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
How is branding different than marketing?Branding is not so much... Read More
Branding: it's a term that carries great weight in the... Read More
Having a concise, clear image that you project to your... Read More
Initial lack of customers and cash flow often causes a... Read More
There are a lot of things that contribute towards the... Read More
While we recommend that you contract with the same designer... Read More
I have never been a fan of Paris Hilton.I see... Read More
Starting Business Secrets will help you to start your own... Read More
Hiring a brand identity company is very important. In every... Read More
1. Never send a letter that weighs less than 30... Read More
Any business with the minimum interest to be successful should... Read More
Successful Guru marketers have a secret weapon that they use... Read More
Every company has a brand (how people think of them)... Read More
When Mitsubishi launched a new car with the name "Pajero"... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
Many businesses of today are often driven to compete... Read More
In this article i will explain how you can make... Read More
Let me tell you a story about Pete and a... Read More
Discovering and owning a powerful word that reflects you and... Read More
About once a month a few of us at the... Read More
Marketing potential of any product is based on recognition and... Read More
Visual elements are a major part of your business's brand... Read More
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
How many times have you heard of seen advertising for... Read More
One of the prime motivating factors in the purchase decision... Read More
Companies have been branding their collateral materials such as letterhead,... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Branding Services is a tactic that marketing executives and managers... Read More
You bet a name is important. Many small business owners... Read More
Branding is more than product recognition or a simple logo.... Read More
A list of customers who have previously bought from you... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
Every day, the average person is exposed to millions of... Read More
A branding company's website purpose is to design websites that... Read More
To begin, let's define "Brand Identity," which is the combination... Read More
Do you have the architecture in place to make sure... Read More
Branding has been defined, explained and examined extensively. There are... Read More
Parades happen in every big city and many small towns.... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
Quite often small business owners will ask me to reveal... Read More
Branding is one hot topic, although it is wildly misunderstood.... Read More
An artist's statement is a statement of ideas and thoughts... Read More
What's in a brand name? Everything! Think of these brands:... Read More
From cigarettes to fashion accessories to food products to medicines,... Read More
Branding |