10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?

Follow these top ten tips for 2005 and it will be your most profitable year yet!

1. Write an attention grabbing headline.

Realize that your headline must immediately "hook" a busy producer or editor at first glance. If your headline doesn't hook them, they won't read further.

2. Be certain that your book is appropriate for the target audience.

Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.

3. Realize that there is a difference in format when sending a release by email and by fax.

A faxed release and release sent by mail can be identical. However, an email release requires careful crafting to get right and is an art onto itself. The key concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.

4. Be certain to include key information in a book release such as your ISBN number, publication date, page count and binding, and if you like a small .jpeg of the cover.

5. You can increase your chances of being booked on a radio station if you offer to give away books on the show in your release.

6. For media releases aimed at reviewers, include information on how they can get a book to review by email or fax.

7. Do not follow up to see if the recipient received the release. If this is a show or publication you are keenly interested in, call them with "new information" designed to create more excitement in featuring you.

8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.

9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don't apply to their market or beat. Discriminate.

10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you need a creative boost.

---

Publishing Guidelines: You can publish this article in your print or electronic ezine as long as you include the resource box/signature line below. If you are using this for your web based ezine, please hyperlink to http://www.BuildingBuzz.com and send a courtesy link to mailto:mdvari@deg.com

Marisa D'Vari is author of the new book Building Buzz: How to Reach and Impress Your Target Audience (Career Press, 2005 . Access a complimentary 76 page reports on free media placement, as well as additional articles, at http://www.BuildingBuzz.com and can be reached at mdvari@deg.com

---

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater... Read More

Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?

Over regulation of our free markets is stifling our growth... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

Colour is essential to building a strong brand.Many of you... Read More

Co-Branding in Automotive Service Businesses

In a world of co-branding, point of destination strategies and... Read More

Your Small Business Name -- Important?

You bet a name is important. Many small business owners... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

Setting the Right Price

One of the ways people get to know you is... Read More

Time To Revamp Your Visual Identity?

Look at your company logo. Does it fade into the... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them)... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More