Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. The best use for classified ads is to utilizethem in obtaining inquiries. This is called the two stepapproach. The first step is to... Read More
In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you can see it happen faster in real time on Internet web... Read More
So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You already know what you're buying.... Read More
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza - the stuff of which dreams are made. The week before, Pete was... Read More
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives... Read More
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.What do you want... Read More
Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner. Your Brand is your identity; it's every single puzzle piece, fitted into the big picture of... Read More
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to... Read More
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Visual elements are a major part of your business's brand... Read More
In the book, The Blond Knight of Germany, American authors... Read More
Pressure washing companies often miss what we call 'super niche'... Read More
Here's a little story about what not to do as... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Studying various target-marketing techniques and here is a thought. We... Read More
Most people who own a small business have a huge... Read More
Recently, I was reviewing our website statistics. One of the... Read More
To stand out in a cluttered world, become a recognized... Read More
Your corporate identity is a graphic expression of who you... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
Branding is a one hot topic, although it is wildly... Read More
What's in a brand name? Everything! Think of these brands:... Read More
My business logo and color scheme started one lovely spring... Read More
We will discuss Brand Marketing for a minute. In this... Read More
So... how have you been building your brand lately?Now, I'm... Read More
Branding is very important to a business, whether it is... Read More
What's Your Brand?A brand is a product/company personality that helps... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Branding is one hot topic, although it is wildly misunderstood.... Read More
Americans have always liked their coffee hot. But then Starbucks... Read More
Any business with the minimum interest to be successful should... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
You'd have to labor to shield yourself from the power... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
"Make no little plans, they have no magic to stir... Read More
While we recommend that you contract with the same designer... Read More
To begin, let's define "Brand Identity," which is the combination... Read More
This week I spent a few hours with a highly... Read More
There are three basic types of logos: text, symbol, and... Read More
Every day, the average person is exposed to millions of... Read More
The marketing director for one of my longtime clients used... Read More
That cross-trainer you're wearing -- one look at the distinctive... Read More
Good marketing positioning is like good lying. No, we're not... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
Successful Realtors know the importance of branding their identities into... Read More
How brand management can help utility organisations to create a... Read More
Have you ever thought about branding your name? Does the... Read More
The marketing director for one of my longtime clients used... Read More
One of the critical drivers of business success is having... Read More
I've been reminded recently, rather forcefully, that not all reality... Read More
As more and more home pressure washers are sold at... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Have you ever watched 5-year-olds play soccer? It should be... Read More
When Mitsubishi launched a new car with the name "Pajero"... Read More
An artist's statement is a statement of ideas and thoughts... Read More
How is branding different than marketing?Branding is not so much... Read More
Every day, the average person is exposed to millions of... Read More
The right logo, with the right characteristics, will boost your... Read More
Your Value Proposition, or as I usually call it, your... Read More
I was chatting with a couple of friends, all of... Read More
In the book, The Blond Knight of Germany, American authors... Read More
Where is your brand positioned in the marketplace? How is... Read More
Back to the era of the Hawaiian monarchy, the origin... Read More
Ever see an amazing band perform and wonder why you've... Read More
Wondering if a trademark is important to you as a... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Every company has a brand (how people think of them)... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
In this article i will explain how you can make... Read More
To stand out in a cluttered world, become a recognized... Read More
All You Need is Branded Email Or Always Branded Email... Read More
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