The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of businesses fail each year, due primarily to... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system. Success reins the process as our instructional tools are put to use building websites centered on content with focused keywords and... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are no intermediate benchmarks of success for activities... Read More
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it's unlikely Yahoo!... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. For example, the name Kraft is trademarked, as is... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives... Read More
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You've got to get out there and be loud and proud... You've got to stand out. You have got... Read More
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal... Read More
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Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate... Read More
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not... Read More
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify... Read More
Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Whats In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
The Very Basics of Design
Design is a very subjective thing, therefore, if you ask... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Fast Forwarding Your Business
If you think only big corporate names need to think... Read More
How Important it is to have a Professional Logo Design for your Business?
There are a lot of things that contribute towards the... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with... Read More
Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers... Read More
The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Business Image
One of the most important things in a business is... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an... Read More
Attract More Clients With A Brand Identity
You've probably heard that people buy products and services from... Read More
Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What... Read More
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors,... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the... Read More
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which... Read More
Self-Marketing: The I Focus
Ever had one of those conversations where you wondered what... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an... Read More
Brand Your Name!
Have you ever thought about branding your name? Does the... Read More
Branding: What Not to Do
Here's a little story about what not to do as... Read More
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power... Read More
Britney Spears Branding
How would you like to sell as much in one... Read More
Brand Warfare is More of a War than You Think
We will discuss Brand Marketing for a minute. In this... Read More
Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day... Read More
Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
Brand Components
Your brand is the culmination of everything about you and... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How... Read More
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let's define "Brand Identity," which is the combination... Read More
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision... Read More
Profitable Partnering
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which... Read More
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right... Read More
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