Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or service. Or your firm. Or your firm's message. They're getting along just fine without you. Until you give them a reason to think otherwise, it'll continue that way. This isn't news, though. That's why you advertise and market. But so does every other business out there. What are the chances you'll be noticed? Almost nil. Unless?

Unless you cause a disruption.

Unless you physically grab the hair on their heads and forcibly jerk them to notice how great you are. Okay, maybe contracting "marketing thugs" on street corners to assault people in the name of your message might get you in trouble (you'd get UNBELIEVABLE press though!). But we think it's possible to achieve the same result with a fresh and unique branding and marketing strategy that breaks up the drone of everyday life for your market, and gets them to listen.

You need to consider hiring a branding company or a branding consultant who can differentiate you in the marketplace- that makes a difference. No matter how exciting or dull you may believe your company is, brand professionals have proven time and time again that they can produce convention-smashing branding, marketing and advertising efforts, no matter the challenge. Whether that takes the form of reinventing your brand identity and brand image or reworking internal and external communications, including websites, trade/consumer ads, annual reports, trade show exhibits, brochures, sell sheets, training videos, newsletters and press releases, brand professionals can pull your company out of the cluttered background and make it stand tall above your competitors in the marketplace.

What you'll get working with a branding professional?

· Someone who puts your needs ahead of our own.

· Highly skilled professionals with passion and dedication to helping you succeed.

· Someone who wants to become a trusted long-term partner for your company and will work hard for the opportunity.

But most importantly, someone who knows how to unlock the potential in your company to attract new customers, gain market share, increase profits or motivate and align the internal side of your company to work better. Total brand equity!

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

---

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge... Read More

How a Great Tagline can Help your Business

"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More

The Brand Called You

The best brands always try... Read More

Britney Spears Branding

How would you like to sell as much in one... Read More

Co-Branding in Automotive Service Businesses

In a world of co-branding, point of destination strategies and... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead,... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm... Read More

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money,... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

Intelligent Design comes from Brand & Account Planners

I've been reminded recently, rather forcefully, that not all reality... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

Brand Identity - Corporate Identity and Brand Value

Companies work hard building the strength of their brands -... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30... Read More