The Art of Successful Branding

Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner. Your Brand is your identity; it's every single puzzle piece, fitted into the big picture of... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.Yet Pepsi has been consistently #2, and there's nothing wrong with being #2 if that's your goal. But Pepsi's goal is to be the #1 preferred brand (notice I... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.Following certain basic principles can ensure that your corporate logo design is... Read More

Counterfeit Branding - Representing True Globalisation!

From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc. It may have... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt. From the graphic designer point of view, here's what it looks like.1. Client meets graphic designer to discuss elaborate plans to market,... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You already know what you're buying.... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies... Read More

Internet Branding

Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your... Read More

---

Showing 1 - 10 of 234 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24	Next »

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

Logo-ize For Instant Identification & Increased Awareness

The task of creating an indelible impact on the memory... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Brand Identity Company ? Brand Identity Guru

Hiring a brand identity company is very important. In every... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Branding: You are the Brand

What's in a brand name? Everything! Think of these brands:... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

Your Brand is Your Promise! (So What Are You Promising?)

When people mention the word "brand" they usually mean a... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Boston Web Design Branding - Brand Identity Guru

A branding company's website purpose is to design websites that... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused

Yes, yes, we've heard it all before... loads of life... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a... Read More