Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other... Read More
Choosing the Right Color Palette
Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture."... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public--... Read More
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of... Read More
Trademark Issues in the Mobil Auto Business
There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services" another "Mobile Oil Change" and still another "Mobile Car... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind." Changes in a quantitative measurement of brand equity can show the... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the... Read More
Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Nearly all the franchising... Read More
What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well... Read More
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Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you... Read More
7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them)... Read More
Brand Equity - Brand Identity Guru
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Brand Your Name!
Have you ever thought about branding your name? Does the... Read More
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of... Read More
Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand... Read More
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but... Read More
Brand Components
Your brand is the culmination of everything about you and... Read More
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home... Read More
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is... Read More
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero"... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines,... Read More
Co-Branding in Automotive Service Businesses
In a world of co-branding, point of destination strategies and... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Branding Your Business To Make More Money
Branding your comapny should be the first thing a company... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Brand Equity
Brand equity can be defined in many different ways. I... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal.... Read More
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond... Read More
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy,... Read More
Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get... Read More
The Very Basics of Design
Design is a very subjective thing, therefore, if you ask... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
Corporate Branding ? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead,... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the... Read More
Attract More Clients With A Brand Identity
You've probably heard that people buy products and services from... Read More
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
On question I have been asked over and over again... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power... Read More
Internet Branding
Having been in the franchising business all my life and... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your... Read More
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