How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product... Read More
All About Branding
In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate brand is more than the visible parts, but is very deeply rooted in your company and encapsulates all the customer's interaction with your... Read More
Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today's business.Business CardsThe biggest change by far in business cards is the amount of information they contain. Current cards... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is "How... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to... Read More
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness". Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the... Read More
Branding: You are the Brand
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when... Read More
Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have not" proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you're something completely different. That's... Read More
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought... Read More
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Attract More Clients With A Brand Identity
You've probably heard that people buy products and services from... Read More
Corporate Internet Branding ? Branding Your Business Online
Let me tell you a story about Pete and a... Read More
How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions... Read More
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Types of Logos
There are three basic types of logos: text, symbol, and... Read More
Intelligent Design comes from Brand & Account Planners
I've been reminded recently, rather forcefully, that not all reality... Read More
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can... Read More
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose,... Read More
Branding 101: Why Its Critical to Business Success and How to Do It Right
What's Your Brand?A brand is a product/company personality that helps... Read More
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products... Read More
Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see... Read More
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
Brand Extension; Going from Consumer to Commercial
As more and more home pressure washers are sold at... Read More
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But... Read More
Not So Stationary Stationery
The elements and functionality of the basic stationery system is... Read More
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy,... Read More
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Internet Branding
Having been in the franchising business all my life and... Read More
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to... Read More
John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere... Read More
No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a... Read More
Play it Again Sam
The marketing director for one of my longtime clients used... Read More
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?Branding is not so much... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
Whats In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should... Read More
Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you... Read More
Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald... Read More
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If... Read More
Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an... Read More
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you... Read More
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on... Read More
The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
The Positioning of Success
Many businesses of today are often driven to compete... Read More
Hawaiian Heirloom Jewelry
Back to the era of the Hawaiian monarchy, the origin... Read More
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your... Read More
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Profitable Partnering
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the... Read More
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