Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statement should... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Brands, in their various forms, are integral to our everyday existence. This is particularly the case at the organisational level... Read More
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture."... Read More
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.The same happened to Ford's model... Read More
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that... Read More
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.What is their... Read More
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a... Read More
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. It... Read More
Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales you're going to make are in the B.A.G.A Bold Promise backed up with an Awesome GuaranteeSo today we'll look at what makes a Bold Promise and the three... Read More
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You wouldn't skip letterhead when sending out a sales letter... Read More
Having a brand image is not a "have or have... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
As a graphic designer, I can tell you something right... Read More
Color is a highly personal experience ? everyone has favorite... Read More
How is branding different than marketing?Branding is not so much... Read More
I was chatting with a couple of friends, all of... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
Small business owners learn many lessons the hard way -... Read More
The so called 'globalisation' has cluttered the world markets with... Read More
Today's competitive marketplace for consulting services is no longer responsive... Read More
In a world of co-branding, point of destination strategies and... Read More
Make A Bold Promise Then Back It Up With An... Read More
You work hard getting the right cover message and words... Read More
One of the ways people get to know you is... Read More
Most people who own a small business have a huge... Read More
If you could have the secret recipe and all the... Read More
All You Need is Branded Email Or Always Branded Email... Read More
How do automotive detailing companies start? What makes them work... Read More
Most people, when they hear the word branding, think logos... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
A corporate logo design should be highly instrumental in building... Read More
Gaining new clients that are excited about developing a corporate... Read More
A list of customers who have previously bought from you... Read More
I am sick and tired of marketing geeks touting the... Read More
There's been a lot of buzz lately about branding. But... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
It's the question that is on the minds of all... Read More
Consumers perceive and accept many brands within a certain trade... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Make A Bold Promise Then Back It Up With An... Read More
How brand management can help utility organisations to create a... Read More
I've been reminded recently, rather forcefully, that not all reality... Read More
As more and more home pressure washers are sold at... Read More
Like it or not it's who you are. Your corporate... Read More
Franchisors often have issues when they own a brand which... Read More
Color is a highly personal experience ? everyone has favorite... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
"Make no little plans, they have no magic to stir... Read More
One of the prime motivating factors in the purchase decision... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
You've probably heard that people buy products and services from... Read More
This week I spent a few hours with a highly... Read More
Every company has a brand (how people think of them)... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
The best brands always try... Read More
Discovering and owning a powerful word that reflects you and... Read More
My business logo and color scheme started one lovely spring... Read More
In this highly competitive online marketplace, it can be difficult... Read More
Building your brand into a brand leader isn't easy. There... Read More
How is branding different than marketing?Branding is not so much... Read More
Parades happen in every big city and many small towns.... Read More
Today, in many organizations around the world, branding is treated... Read More
How many times have you been at a networking function... Read More
The task of creating an indelible impact on the memory... Read More
An artist's statement is a statement of ideas and thoughts... Read More
How would you like to sell as much in one... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
The absolute foundation of your small business is your image.... Read More
The marketing director for one of my longtime clients used... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
Having a concise, clear image that you project to your... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
You'd have to labor to shield yourself from the power... Read More
Over regulation of our free markets is stifling our growth... Read More
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