How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider.No one is indispensable. What's your best option... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly, it's the way your... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition,... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.What is their... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner. Your Brand is your identity; it's every single puzzle piece, fitted into the big picture of... Read More

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Hummer is an Excellent Brand

What size is your Hummer? Hummers Come in All Sizes;... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

Colour is essential to building a strong brand.Many of you... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Brand Value - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use... Read More

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused

Yes, yes, we've heard it all before... loads of life... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

The Brand Called You

The best brands always try... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks... Read More

Setting the Right Price

One of the ways people get to know you is... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Tips for Creating Brilliant Business Names

Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

Consumers perceive and accept many brands within a certain trade... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More