Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing... Read More
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives... Read More
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.No, before any of those things will really have... Read More
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a... Read More
We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting... Read More
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly,... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he... Read More
One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies,... Read More
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate... Read More
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My business logo and color scheme started one lovely spring... Read More
Ask any marketing executive and they will tell you that... Read More
Mascots are the unique dolls or puppets that help identify... Read More
1. Never send a letter that weighs less than 30... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
An artist's statement is a statement of ideas and thoughts... Read More
Logos can be described as visual icons that provide a... Read More
The name of your business is important--it's one of the... Read More
Quite often small business owners will ask me to reveal... Read More
Ask your self this question, In which business are we... Read More
Successful Realtors know the importance of branding their identities into... Read More
In a world of co-branding, point of destination strategies and... Read More
Every small business needs it, but not many have it.... Read More
A corporate logo design should be highly instrumental in building... Read More
Good marketing positioning is like good lying. No, we're not... Read More
The task of creating an indelible impact on the memory... Read More
The one thing that everyone has in common is that... Read More
You don't think twice about a business card and letterhead... Read More
If you had a choice, which one would you choose,... Read More
Recently, I was reviewing our website statistics. One of the... Read More
Companies work hard building the strength of their brands -... Read More
Many businesses of today are often driven to compete striclty... Read More
So you've decided to go for it-you're ready to choose... Read More
Ever see an amazing band perform and wonder why you've... Read More
Americans have always liked their coffee hot. But then Starbucks... Read More
Pressure washing companies often miss what we call 'super niche'... Read More
Successful Guru marketers have a secret weapon that they use... Read More
You've probably heard that people buy products and services from... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
Design is a very subjective thing, therefore, if you ask... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Building your brand into a brand leader isn't easy. There... Read More
Franchisors often have issues when they own a brand which... Read More
Studying various target-marketing techniques and here is a thought. We... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
Every day, the average person is exposed to millions of... Read More
Our experience as customers offers great instruction into the concept... Read More
IntroductionGlobalisation is referred to as a set of profound material... Read More
Today, in many organizations around the world, branding is treated... Read More
The absolute foundation of your small business is your image.... Read More
Successful Guru marketers have a secret weapon that they use... Read More
Let me tell you a story about Pete and a... Read More
Branding: it's a term that carries great weight in the... Read More
Any business with the minimum interest to be successful should... Read More
Do you want to attract new customers while building greater... Read More
Design is a very subjective thing, therefore, if you ask... Read More
Starting Business Secrets will help you to start your own... Read More
How do automotive detailing companies start? What makes them work... Read More
Branding is very important to a business, whether it is... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
Consumers perceive and accept many brands within a certain trade... Read More
Yes, yes, we've heard it all before... loads of life... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
As consumers, we don't really think about the importance of... Read More
Small business owners learn many lessons the hard way -... Read More
Color is a highly personal experience ? everyone has favorite... Read More
In this article i will explain how you can make... Read More
What size is your Hummer? Hummers Come in All Sizes;... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
You work hard getting the right cover message and words... Read More
One of the ways people get to know you is... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
Branding |