Brand Identity and the CEO
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful... Read More
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Are you quite sure you know your hummer sizes. Marketers of... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If... Read More
The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in... Read More
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the... Read More
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is) you're looking for.Start with these three ingredients:Understanding of what... Read More
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions... Read More
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.Branding essentially has to work on both mind and heart of consumers so that the product's perceived value to... Read More
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Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
Logo Design Tips
Logos can be described as visual icons that provide a... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Quality and Service - Yeah, Right!
One of the critical drivers of business success is having... Read More
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Britney Spears Branding
How would you like to sell as much in one... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several... Read More
Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is... Read More
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
Choosing the Right Color Palette
Color is a highly personal experience ? everyone has favorite... Read More
Whats In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should... Read More
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
The Face of Your Business, Part I
When we initially started our businesses, we had to decide... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir... Read More
Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald... Read More
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
Not So Stationary Stationery
The elements and functionality of the basic stationery system is... Read More
Brand Warfare is More of a War than You Think
We will discuss Brand Marketing for a minute. In this... Read More
Co-Branding in Automotive Service Businesses
In a world of co-branding, point of destination strategies and... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products... Read More
The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty... Read More
Trade Journals in Franchising
As many people know Industry Trade Journals in America have... Read More
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes;... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose,... Read More
Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the... Read More
Britney Spears Branding
How would you like to sell as much in one... Read More
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall.... Read More
The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing... Read More
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
Creative Branding Increases Sales Through Company Recognition
The one thing that everyone has in common is that... Read More
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
Branding: What Not to Do
Here's a little story about what not to do as... Read More
Attract More Clients With A Brand Identity
You've probably heard that people buy products and services from... Read More
Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you?or your product or... Read More
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building... Read More
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How... Read More
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
Branding |