Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.Interestingly, with all this wealth of information, some of it developed by the greatest minds in the industry, I still hear "but what is... Read More
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of... Read More
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets,... Read More
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.No, before any of those things will really have... Read More
The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.Don't be ShyWhen it becomes for you to take a stand, you... Read More
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly,... Read More
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If... Read More
How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions... Read More
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to... Read More
...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until 'something' wakes... Read More
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On question I have been asked over and over again... Read More
While we recommend that you contract with the same designer... Read More
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Hiring a brand identity company is very important. In every... Read More
I was asked today by a group of students; What... Read More
Successful Guru marketers have a secret weapon that they use... Read More
A great logo can help a business project a positive... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Well not everyone is aware that McDonalds also owns several... Read More
So... how have you been building your brand lately?Now, I'm... Read More
Your corporate identity is a graphic expression of who you... Read More
The public buys far more than just your products, services... Read More
Pick up almost any book or report on Mailorder Selling... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Initial lack of customers and cash flow often causes a... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
We should all recognize the marketing efforts of John Deere... Read More
Small business owners learn many lessons the hard way -... Read More
Every small business needs it, but not many have it.... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
In a world of co-branding, point of destination strategies and... Read More
Ask any marketing executive and they will tell you that... Read More
After more than a decade since the last attempt to... Read More
What's in a brand name? Everything! Think of these brands:... Read More
You'd have to labor to shield yourself from the power... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
Conjure up in your mind broad rolling meadows with runs... Read More
There are a lot of things that contribute towards the... Read More
Brand equity can be defined in many different ways. I... Read More
Our experience as customers offers great instruction into the concept... Read More
The quality of your logo can mean the difference between... Read More
Pressure washing companies often miss what we call 'super niche'... Read More
What about me? Are you asking yourself this question? If... Read More
A rough guide to corporate identityThe tabloids report the millions... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
Branding TodayHave you ever had a good brand experience? How... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
The marketing director for one of my longtime clients used... Read More
Starting Business Secrets will help you to start your own... Read More
Move over pop star "Posh Spice" Adams and English soccer... Read More
How many times have you been at a networking function... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Parades happen in every big city and many small towns.... Read More
How would you like to sell as much in one... Read More
"You had me at hello," those famous words from the... Read More
A great logo can help a business project a positive... Read More
Brands are important aspects of any business, but unlike money... Read More
As a beginner, you would be forgiven for thinking that... Read More
One of the prime motivating factors in the purchase decision... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
Color is a highly personal experience ? everyone has favorite... Read More
Why pay a high priced PR agent when you can... Read More
This may come as a surprise... to you, but Branding... Read More
Propose success, demand performance, and brand your market with appeal.... Read More
Branding Services is a tactic that marketing executives and managers... Read More
Logos can be described as visual icons that provide a... Read More
Every company has a brand (how people think of them)... Read More
There's been a lot of buzz lately about branding. But... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
Wondering if a trademark is important to you as a... Read More
Businesses eager to open often give little thought to their... Read More
This week I spent a few hours with a highly... Read More
So... how have you been building your brand lately?Now, I'm... Read More
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