Living Your Brand on the Web - Part 1
OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.com there are about 8,058,044,651 current web pages. That's billion with a "B"! So how do you stand out?The first thing you should do is stop using a free email service. More... Read More
Brand Equity - Brand Identity Guru
7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Shortens the sales cycle3. Deflects competition4. Resists commoditization5. Establishes top of mind awareness (mindshare)6. Generates referral "word of mouth" momentum7. Meets and exceeds shareholder expectationsIf you are lacking some of these qualities read on to learn how you... Read More
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Brands, in their various forms, are integral to our everyday existence. This is particularly the case at the organisational level... Read More
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and products."This article addresses 5 basic problems and questions about Branding:How Are Brands Created... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.Speed A, like a hot air balloon, takes a long time to prepare before the actual launch. PR,... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are no intermediate benchmarks of success for activities... Read More
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took place after I had provided a detailed proposal to... Read More
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The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own... Read More
Quality and Service - Yeah, Right!
One of the critical drivers of business success is having... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept... Read More
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you... Read More
The Brand Called You
The best brands always try... Read More
Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have... Read More
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to... Read More
Types of Logos
There are three basic types of logos: text, symbol, and... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several... Read More
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.Okay, you... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
Importance of Business Branding
Branding is very important to a business, whether it is... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an... Read More
Effective Public Relations Essential for Personal Branding
Move over pop star "Posh Spice" Adams and English soccer... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Brand Equity
Brand equity can be defined in many different ways. I... Read More
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and... Read More
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
Fast Forwarding Your Business
If you think only big corporate names need to think... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right... Read More
Brand Extension; Going from Consumer to Commercial
As more and more home pressure washers are sold at... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
What Make Us Unique and Different
Starting a business can take a lot of time, money,... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal.... Read More
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the... Read More
The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating... Read More
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity,... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which... Read More
Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an... Read More
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your... Read More
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on... Read More
Brand Components
Your brand is the culmination of everything about you and... Read More
The Very Basics of Design
Design is a very subjective thing, therefore, if you ask... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
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