Brand Identity and the CEO
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the... Read More
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness". Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. The best use for classified ads is to utilizethem in obtaining inquiries. This is called the two stepapproach. The first step is to... Read More
Brand Components
Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.Ponder over the following questions prior to writing your artist's statement:Is your work whimsical, thought provoking, or edgy?Does it portray a series of stories?Whom or what has influenced you the... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your- face concepts of Branding messages from all over the world. Even... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of... Read More
Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way,... Read More
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9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors,... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the... Read More
Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you?or your product or... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your... Read More
Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald... Read More
John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere... Read More
Logo Design Tips
Logos can be described as visual icons that provide a... Read More
Hawaiian Heirloom Jewelry
Back to the era of the Hawaiian monarchy, the origin... Read More
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Internet Branding
Having been in the franchising business all my life and... Read More
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you... Read More
The Positioning of Success
Many businesses of today are often driven to compete... Read More
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Brand Components
Your brand is the culmination of everything about you and... Read More
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is... Read More
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to... Read More
Living Your Brand on the Web - Part 1
OK, so you took the plunge and purchased your internet... Read More
Brand Lo-o-o-o-o-ve...
So... how have you been building your brand lately?Now, I'm... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by... Read More
Fast Forwarding Your Business
If you think only big corporate names need to think... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose,... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Quality and Service - Yeah, Right!
One of the critical drivers of business success is having... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the... Read More
Extreme Makeover ? Small Business Edition
Have you ever watched one of those home makeover shows?... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products... Read More
Corporate Internet Branding ? Branding Your Business Online
Let me tell you a story about Pete and a... Read More
All About Branding
In this article i will explain how you can make... Read More
Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We... Read More
Branding |