The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that... Read More
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly.I... Read More
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc.Moving message signs need the most... Read More
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap. Radio provides a one on one emotional experience. It creates a connection that is a personal and unique experience for... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel?the Internet.Marketing isn't... Read More
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.Elevator speeches are intended to... Read More
Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.Advertising does work. Every day. So before you kick... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we... Read More
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Write Attention Getting Advertisements
The most important aspect of any business is selling the... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole... Read More
Advertising Your Holistic Business
The most basic answer is the same answer as to... Read More
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing... Read More
Advertise Where Its Forbidden To
The most common way to drive people to your business... Read More
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in... Read More
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products... Read More
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of... Read More
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing... Read More
LED Score Boards
LED scoreboards can be utilized in most of the sporting... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages... Read More
What Do Your Ads Say?
Make a list of everything you think should be included... Read More
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Direct Mail Rules of Thumb
First and foremost - You should identify your target market.... Read More
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline.... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
How to Write Ads that Pull Orders
If your ads aren't paying off then you need this... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm... Read More
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services... Read More
Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
What?s the Score?
You may be aware that in a basketball game the... Read More
Joint Ventures Increase Profits Quickly
A joint venture is when two or more businesses join... Read More
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached... Read More
How To Write Really Good Ads
All sales begin with some form of advertising. To build... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is... Read More
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
What Do Your Ads Say?
Make a list of everything you think should be included... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition,... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is... Read More
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