1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility,... Read More
Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed... Read More
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus.They assume the reader is... Read More
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.Nothing is more important to getting your message noticed... Read More
Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question. You want to know that your investment is generating a consistent flow... Read More
It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.Below are 5 proven free internet advertising secrets to help you succeed.1. Stay In TouchStay in contact with customers on a regular... Read More
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X),... Read More
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just... Read More
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number... Read More
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They don't make the greatest commission for a salesman of advertising specialties, but I can't stop myself from... Read More
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