Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition, close the deal, and even build repeat business."

Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business.

Here are a few things to keep in mind that will turn your brochure into a powerful sales tool.

1. Focus on your customer. Most brochures are written with the focus on the company. When this happens the brochure can sound braggadocios. You must remember that customers care little about your business. They are only interested in their fulfilling their own wants and needs. So talk about how your product or service meets their wants and needs. Focus on the customer and they will love you and they will reward you by making a purchase.

2. Present your case. As long as you write everything with your customer in mind it is important to show how your prospect how you outperform your competition. Be specific here. If you are faster than a competitor, tell how much faster you are and translate that into the benefit it will bring to the customer. If your product is of better quality than your competitor, tell why it's of better quality and what that will mean to the customer. By doing this not only will you be persuading prospects to do business with you for the first time, you'll also be preventing them from doing business with a competitor in the future.

3. Give a special incentive that's only good with the brochure. One way to ensure that your brochure will be kept and used is to put a special offer on it. This offer could be for a discount, a FREE report, membership into a VIP program, or any thing else that might appeal to your prospect. With a special offer on your brochure it will become much more valuable to your prospect and will decrease the likelihood that a prospect will throw the brochure away.

Most companies that use brochures aren't getting the maximum result possible from them. By following these three simple steps you can turn your brochure into the ultimate sales weapon.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com marketing@brochures.com

---

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More