Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?

Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Make it more realistic and representative of typical results.

Get customer testimonials. Let them see that others have had great results. Testimonials should be specific and include the customer's real name for the most credibility.

Get endorsements from experts. Respected authorities who say that your product or service is good make you look good.

Positive media coverage will make you a star. Media coverage provides an implied endorsement from a respected source.

Show a track record. Have you been in business for 20 years? Customers are more comfortable doing business with someone they believe will be around if there is a problem after the sale.

Make yourself accessible. Give a phone number or e-mail address where customers can contact you (or support staff) directly with questions. Phone numbers are especially valuable in creating the awareness that you are approachable by clients. Add live chat at your web site to resolve support issues.

Cite statistics from a reputable source to back up your claims. There is a joke that 67.8% of all statistics are made up on the spot. When you use statistics, tell where they came from.

And, never make claims that aren't true. If you are caught in a lie, it can be difficult or impossible to reclaim the trust of your customers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free marketing tips and discover what she can do for you at http://www.IdeaLady.com/.

In The News:


pen paper and inkwell


cat break through


How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More