I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.
The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
The World Wide Web is vast and the choices are many, it doesn't matter what you want you have probably got a choice of 30,000 to 3,000,000 sites to pick from. Our customers will become repeat customers if they are provided a personal service that exceeds their expectations.
The Internet has been a boom for many people, businesses have sprung up and their owners have managed to make a living from them, some more than others.
The Internet has also taken away the contact we used to have with shop assistants, we no longer see shopping as a personal experience and I think this is a real shame. You can't ask questions, you can't see the goods you are buying and you don't get a feel for the person you are dealing with.
It is down to us, the seller, the owner, the customer service manager to provide a personal service to these people who entrust us with their hard earned cash to provide not only value for money but also a service that will leave them with a warm glow in their heart and a need to return to us for further purchases.
We will also get the benefit of the most valued advertising; FREE word of mouth recommendations are invaluable and must never be underestimated. One person shows off their newly acquired goods and says how fabulous your site is to 2 or 3 people and then those people tell 2 or 3 people so on and on it goes. Before soon you have loyal customer base.
Remember that it takes a long time to build a solid reputation but only one mistake to destroy it. It takes a lot of hard work and sometimes you have to swallow your pride and say " the customer is always right", we all know that is not always the case but even an awkward customer has mellow moments and friends (well most of them do).
Mark White has worked in I.T. for the last 15 years and currently runs 3 websites.
http://tendollardownloads.com/
And administrates for http://freetraffictip.com/members
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
When knowledge is based on truth it is powerful!When it... Read More
The big news on Wall Street last year was the... Read More
Creating a logo to get you noticed.When you're branding a... Read More
If you advertise in any way, the following information could... Read More
Too many small business owners today run ad campaigns that... Read More
We're surrounded by advertisements that desperately compete for our attention.... Read More
The ability to lead, persuade and influence are integral skills... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
Research would indicate that consumers don't know what they're thinking.... Read More
If you have been following the recent advertising news you... Read More
People say it all the time: "This advertising costs too... Read More
One of the most powerful tools available to small businesses... Read More
This information is based on the principles of Laws of... Read More
If your ads aren't paying off then you need this... Read More
Rule One :- The HeadlineThe headline should summarize the whole... Read More
Many groups like the Chamber of Commerce, ASB at the... Read More
If you've been searching around for business cards that will... Read More
Sometimes, it is not an obvious business idea that will... Read More
The title of this article also happens to be one... Read More
Doesn't that just grab you by the eyeballs and make... Read More
When you spend money on an advertisement you want to... Read More
You've decided to launch your advertising campaign but you have... Read More
Every time you hear someone say "May I have one... Read More
Ask anybody who has been in business for a long... Read More
Advertising is not for every company. But some require it... Read More
The president of a manufacturing company recently asked me, "Why... Read More
Mobile detailers have all types of customers, many of whom... Read More
Here's a neat trick to get lots of radio advertisement... Read More
It is difficult to miss a Hummer, but how many... Read More
Pay close attention and make it work the best for... Read More
Many business organizations that needs to disseminate late-breaking information to... Read More
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Many of the most memorable ad campaigns around tend to... Read More
LED scoreboards can be utilized in most of the sporting... Read More
There are many uses for promotional items. This means that... Read More
Moving message boards are used in the areas where continuous... Read More
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Stand Out in Ways that Matter to Directory Users A... Read More
I have been reading articles on increasing sales using search... Read More
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Moving message display are designed to be installed into environments... Read More
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
Would you like to know how a car wash chain... Read More
Big businesses get instant credibility with their well-known company name... Read More
For most companies, gone are the days of spending money... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
There should only be one, over-riding reason why you're doing... Read More
Too many small business owners today run ad campaigns that... Read More
When knowledge is based on truth it is powerful!When it... Read More
I was in the fine city of Chicago this week... Read More
This is the second part of creating your own business... Read More
If you have been following the recent advertising news you... Read More
If you advertise in any way, the following information could... Read More
Have you ever spent a small fortune on advertising that... Read More
This is the second article of a three-part series. I'm... Read More
1. Attract prospects with your headline Use your headline as... Read More
Sure, everyone needs business cards. But why not make your... Read More
If you haven't made many sales or perhaps none at... Read More
I just read some advertising suggestions on an Internet marketing... Read More
You offer a reliable, quality service. You know that if... Read More
Many business organizations that needs to disseminate late-breaking information to... Read More
"The more things change, the more they stay the same".... Read More
A well-planned and properly executed marketing program should include a... Read More
Banner advertising is an effective way of getting your advertising... Read More
Advertising |