Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.

Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

But how can you know which of your advertising campaigns are working and which are failing?

The secret is in promotional products. I'm talking about pens, mugs, t-shirts, et cetera, imprinted with your company logo. These things hold the key to measuring the ROI of every marketing medium you are using. They keep all your other marketing honest.

Here is how it works:

Step 1: In every advertisement that you create, you must include an incentive for your customer to take action now in order to receive a free gift. Of course the free gift is a promotional product imprinted with your company logo. Each advertisement should offer a different free gift.

Step 2: When they respond to the ad or take whatever action you want them to take, they will also ask for their free gift. Depending on what gift they ask for, you will know which ad they are responding to.

Step 3: Calculate your ROI for each separate campaign.

Step 4: Stop running the campaigns that aren't working and increase your investment into the campaigns that are working.

If you response rates don't rise dramatically, this is a good indicator that your existing marketing isn't working as well as you thought.

The author, Nathan Cain has more ideas that will help your business marketing efforts.

Visit his promotional products web site at http://www.Web-Magnets.com

---

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More