Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site?
The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.
Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return.
Remember, the headline is far more important than the copy beneath.
Four Formats to Write Compelling Headlines
1. How to.
Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions, the table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better.
Sample how to's:
-"How-to Quadruple your Web Sales in Just Five Months."
-"How-to Put Ecstasy Back into your Love Life"
-"How-to Find the Person of your Dreams"
-"How-to Write your Print and eBook at the Same Time."
2. Pose a Question.
Asking a question puts the attention on "you," your reader. It involves them because we all respond to questions asked. An engaged reader is more likely to keep reading.
Sample questions:
-"Are you sick and tired of working for someone else?
-"Want to know how to create 5-10 new clients each month?
-"Want to make your book a best-seller?
3. Announcing your new teleclass, service or product.
You want the world to know about your great new book because it will make a difference in their lives, making the world a better place. How can you get your message across to compel your reader to click and buy or contact you?
Sample announcements:
-"Announcing a Brand New Breakthrough in ePublishing."
-"New eBook Helps Small Business People to Big Profits."
4. Use your Best Testimonials.
People pay attention to testimonials. They trust you more when someone else they respect has bought from you.
Sample testimonials:
-"Internet Marketing Exclusive is Pure Genius-Our Sales Have Increased by 40%.
-"Stop wasting time and money chasing agents. Read, "Write your Book Fast" for the fastest track to publishing success." Add the name and email below the testimonial to make it real.
Remember to include power words in your headlines that emotionally involve your reader.
Power word Examples:
Breakthrough, discover, easy, free, guaranteed, hidden, incredible, love, master, money, new, powerful, profits, proven, results, revealed, scientific, secret, shocked, shocking, uncovered, you, and your.
Here's a few more powerful words: money, save, easy, love, health, proven, results, guaranteed, safety.
For every thing you email out, use headlines to reach your clients' and customers basic needs and emotions--another step toward a contact and eventual sale.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
To succeed in today's crowded marketplace where most of the... Read More
When people discover my background in advertising, the questions flow.... Read More
Often considered as "plain Jane's" of the print world, trade... Read More
The most common way to drive people to your business... Read More
One of the keys to strong positive mental attitude is... Read More
Cable has grown from 13 houses connected together in 1948... Read More
Yellow Pages advertising is one of the most popular forms... Read More
The logo and graphic elements that you include on your... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
There should only be one, over-riding reason why you're doing... Read More
Achieving sales is probably the biggest challenge a web business... Read More
Unless you have become extremely popular in your personal or... Read More
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
If you own a small business you should consider ways... Read More
Custom LED Display, as the name specifies, facilitate control anything... Read More
Sometimes, it is not an obvious business idea that will... Read More
This tactic of the game was hard for me to... Read More
Advertising and promoting your business is expensive, so it's important... Read More
I did a quick, very unscientific survey of 25 of... Read More
Everyone knows that advertising is essential to growing a business.... Read More
Do you often see print advertisements outdoors, as much as... Read More
In this article, we want to explore the idea of... Read More
What many may consider the most important part of advertising... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
Ensure everyone in your company sings from the same sheet... Read More
Doesn't that just grab you by the eyeballs and make... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Here's a great lesson that applies to direct mail. Ready?... Read More
What are you trying to say with you business card?We... Read More
Many home improvement contractors attempt to use advertising to expand... Read More
As every professional politician and public relations man knows words... Read More
From my experience, I've been on many discussion groups and... Read More
Walk around any trade or consumer show and you will... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More
For most companies, gone are the days of spending money... Read More
This is the second article of a three-part series. I'm... Read More
Larger companies have learned that collecting art adds something special... Read More
Business cards with nothing on the back are wasted opportunities... Read More
The most common way to drive people to your business... Read More
If your ads aren't paying off then you need this... Read More
In this article, we want to explore the idea of... Read More
One of the keys to strong positive mental attitude is... Read More
Sitting in front of a blank piece of paper? Wondering... Read More
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
A few years ago, I analysed the statistics of where... Read More
Bob is excited about his new business. He secured funding.... Read More
The ability to lead, persuade and influence are integral skills... Read More
The decision on whether or not someone will read your... Read More
Mobile detailers have all types of customers, many of whom... Read More
Q: I've never really done much advertising for my business;... Read More
Your marketing and advertising won't be effective if your potential... Read More
If you advertise in any way, the following information could... Read More
A joint venture is when two or more businesses join... Read More
"There's nothing new under the sun" is probably the... Read More
"The more things change, the more they stay the same".... Read More
Many business organizations that needs to disseminate late-breaking information to... Read More
As a business owner, you have the option of taking... Read More
Mail order is a very complicated business. Every phase must... Read More
Starting a placemat ad business can create more business for... Read More
To promote the audience, staff, customers and other people the... Read More
In the sign industry we commonly refer to the material... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
Most small businesses do not have a high powered advertising... Read More
Give Us The Bottom Line!If you are like most people,... Read More
Advertising |