Business cards with nothing on the back are wasted opportunities to sell.
Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).
If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.
You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand out from the crowd when your business card is a professional marketing piece, both sides.
©2005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net
We all are looking for ways to market our businesses... Read More
One of the challenges facing marketers is determining the most... Read More
CD Business cards are the electronic version of the now... Read More
We already know this from our history books. If you... Read More
Many believe that when it comes to advertising, it's a... Read More
Making money using direct mail isn't easy. And anyone who... Read More
A joint venture is when two or more businesses join... Read More
If you are creating a brochure, make sure you follow... Read More
Bob is excited about his new business. He secured funding.... Read More
For most companies, gone are the days of spending money... Read More
Would you like to get your new or existing Internet... Read More
What are you trying to say with you business card?We... Read More
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
The internet offers you the opportunity to seek out jingle... Read More
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
Most people who have been involved with sales & marketing... Read More
So many of us who have decided to do business... Read More
Any idea? It's a question that more than a few... Read More
From my experience, I've been on many discussion groups and... Read More
Today in the Business world whether online or off, it... Read More
Let's face it. Email marketing and publishing have became very... Read More
If you have been following the recent advertising news you... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
LED video displays give you the power to communicate, to... Read More
If you're interested in improving the selling results of your... Read More
Creating a logo to get you noticed.When you're branding a... Read More
Ensure everyone in your company sings from the same sheet... Read More
Every community has 'em. Fast talkers who roll into town... Read More
Here are a couple of tips for creating an eye... Read More
According to experts, just changing the headline of an ad... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
New Age Media Concepts issues its first article... Read More
Advertising has truly become a part of all of our... Read More
Advertising, when done well is a very effective way to... Read More
One of the main problems people find with marketing, is... Read More
You've decided to launch your advertising campaign but you have... Read More
It is a given that billboard advertising "outdoor" is not... Read More
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Are your business-to-business ads working for you? If they are... Read More
Why should I care where I get my printed material... Read More
Starting a placemat ad business can create more business for... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Digital printing has revolutionized the sign industry. Current printers can... Read More
Quality Care Options is an established company advocating for the... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Most small businesses do not have a high powered advertising... Read More
Swapping business cards is one of the most basic and... Read More
Doesn't that just grab you by the eyeballs and make... Read More
People say it all the time: "This advertising costs too... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
Any idea? It's a question that more than a few... Read More
What is it about magnets that draw people to leave... Read More
A well-planned and properly executed marketing program should include a... Read More
Stand Out in Ways that Matter to Directory Users A... Read More
Make a list of everything you think should be included... Read More
We are bombarded with thousands of marketing messages daily?on television... Read More
What are you trying to say with you business card?We... Read More
Many business organizations that needs to disseminate late-breaking information to... Read More
What if you can understand and control your customer's mind?... Read More
Sorry, I Don't Seem to Have a Business Card With... Read More
Sure, everyone needs business cards. But why not make your... Read More
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
I have been reading articles on increasing sales using search... Read More
The most profitable mail order products are simple... Read More
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
I promise you'll be able to finish this article before... Read More
Advertising |