The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views.
Here are a few areas that are the cornerstone of your "new image" if you choose to audit your current image for a slight make over. Customers will judge you by:
The clothes you wear
The way you carry yourself
The equipment you use
The people you hire
The advertising you choose
Phone conversations
Your work quality
Cleanliness of your equipment
Your general appearance
Literature, signage and business cards
Let's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. You have uniforms for you and your workers, confidence through training, nice store layout and new equipment. You also would not have been reading this article if you were not serious about your company's image. A positive image reflects integrity, success, customer service, doing it right and the will to succeed and service your customer.
All you have to do is continue to take pride in your work, store, uniform, advertising, equipment and most importantly, yourself. If you take pride and effort, it will show. These are just basic winning attitudes to maintaining an award-winning attitude. Remember this saying: "It's surprising how lucky you get when you are working hard."
Your customers will be true to you if you are true to them and any competition you might have will never have a chance. Your customers will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and business associates. Think of public image costs as an army of sales people. All of this is free; you don't have to even ask for it. Just try your best and pay attention to the image you are projecting. People will see this and help you. The results are phenomenal. Think about image.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
"Culture is a like dropping an Alka-seltzer into a glass... Read More
Marketing is an important tool for attracting customers. It is... Read More
The humble little postcard has been getting a... Read More
The logo and graphic elements that you include on your... Read More
1) Include a coupon in your large ads. This can... Read More
When used effectively, classified ads can be one of the... Read More
Every time you hear someone say "May I have one... Read More
1. Attract prospects with your headline Use your headline as... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
The ability to lead, persuade and influence are integral skills... Read More
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
Do you know how to design and deploy a marketing... Read More
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
Business cards with nothing on the back are wasted opportunities... Read More
Pay close attention and make it work the best for... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
Advertising has truly become a part of all of our... Read More
You labor long and hard trying to create the perfect... Read More
I promise you'll be able to finish this article before... Read More
Over the 32 years I've been involved in sales, marketing... Read More
There have been several ads promoting books and reports on... Read More
Most business owners and managers keep a fairly close eye... Read More
You may be aware that in a basketball game the... Read More
To bring great sales success, a great advertising technique is... Read More
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
Without a plan to distribute your cards, there's no need... Read More
Business cards are one of the most powerful and inexpensive... Read More
Moving message boards are used in the areas where continuous... Read More
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Without a powerful headline, your message stands little chance of... Read More
In the business of marketing and advertising, it used to... Read More
One of the main problems people find with marketing, is... Read More
This tactic of the game was hard for me to... Read More
The most common way to drive people to your business... Read More
It is very important to realize that persons buy from... Read More
As a business owner, you have the option of taking... Read More
Have you ever had to distribute door-hanger advertisements for your... Read More
Solution: You can protect yourself by partnering with other lead... Read More
Creating a logo to get you noticed.When you're branding a... Read More
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
One of the most powerful offers you can use in... Read More
The decision on whether or not someone will read your... Read More
One of the keys to strong positive mental attitude is... Read More
Electronic reader boards are the most efficient way to convey... Read More
It's not about traffic; it's about generating leads. That's right.... Read More
Typical methods of advertising-newspapers, radio and television are effective if... Read More
This is the second article of a three-part series. I'm... Read More
Doesn't that just grab you by the eyeballs and make... Read More
Give Us The Bottom Line!If you are like most people,... Read More
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
When you spend money on an advertisement you want to... Read More
Without a plan to distribute your cards, there's no need... Read More
One way to make extra money or start a... Read More
Today's online marketplace is extremely competitive. People want to market... Read More
In the sign industry we commonly refer to the material... Read More
Make a list of everything you think should be included... Read More
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Ask anybody who has been in business for a long... Read More
You can turn your vehicle into a rolling advertisement. Costs... Read More
Every community has 'em. Fast talkers who roll into town... Read More
The unnecessary and extensive use of female models in advertisements... Read More
Advertising |