Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price." However a recent High Court decision illustrates that care must be taken with such marketing.In the case of Office of Fair Trading v Officers Club Ltd and another... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees of the company and partnerships with area museums or art spaces.Unfortunately the... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility,... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. He basically put up an eBay auction offering... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.Here are 13 facts you should know.1 Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences, daily.2 Newspapers are considered the PRIMARY advertising... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy ? efficient and able to produce a very bright light.LED scoreboard are manufactured using the advanced technology called LED stands for light emitting diode which... Read More

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Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More