The Motivational Triggers That Make People Buy
In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want. You will make more profit by master these skills. 1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays,... Read More
Whats The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:* The first time a man looks at an advertisement, he does... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead.Lead time is not short when using outdoor. The best use of boards is for image building and... Read More
7 Tips for Better Ads
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.Here are seven tips to help you create better ads. Better ads... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that... Read More
God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They don't make the greatest commission for a salesman of advertising specialties, but I can't stop myself from... Read More
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.Why is direct mail such a powerful tool?It's a way for small businesses, especially retailers,... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year... Ouch!We all know that in order to succeed in business,... Read More
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate of Fridays and Saturdays when shopping increases. 2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling..... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing... Read More
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Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your... Read More
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from... Read More
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business.... Read More
11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards. Home made... Read More
The Truth in Advertising
Most of us have seen at least a dozen different... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before... Read More
Media Savvy ? Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills... Read More
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when... Read More
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain... Read More
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
Why Your Ad Failed
So you spent good money on an ad, put it... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
How to Write Ads that Pull Orders
If your ads aren't paying off then you need this... Read More
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your... Read More
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering.... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of... Read More
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the... Read More
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
What Do Your Ads Say?
Make a list of everything you think should be included... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the... Read More
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if... Read More
Increase Business By Being Nice
I have been reading articles on increasing sales using search... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and... Read More
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
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