Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just... Read More
Advertising Your Holistic Business
The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients,... Read More
Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact... Read More
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle,... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard,... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?There is an advertisement currently running on T.V.... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology. They offer bright displays that can be eye catching in right environment.LED displays are a vital part of how companies today... Read More
Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined,... Read More
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Whats On Your Business Card?
A professional business card says more about you and your... Read More
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered,... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need... Read More
Printing - How Do I Buy It?
Why should I care where I get my printed material... Read More
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
How to Write Great Headlines
According to experts, just changing the headline of an ad... Read More
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing... Read More
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service... Read More
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising,... Read More
Power Headlines for Promotion Success
Do you send email to your Online audience to let... Read More
The Skinny on Billboards
Several years back the billboard people put a big picture... Read More
Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand... Read More
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where... Read More
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could... Read More
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people,... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached... Read More
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
Creating a Winning Logo
Creating a logo to get you noticed.When you're branding a... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
Advertising Your Holistic Business
The most basic answer is the same answer as to... Read More
Indoor LED Displays
To promote the audience, staff, customers and other people the... Read More
The Graphic Problem
Digital printing has revolutionized the sign industry. Current printers can... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole... Read More
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the... Read More
4 Ways to Double the Power of Your Business Cards
Sure, everyone needs business cards. But why not make your... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
Advertising Through Moms
Moms have a very powerful influence on what their families... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have... Read More
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that... Read More
What Do Your Ads Say?
Make a list of everything you think should be included... Read More
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
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