Take Advantage of Your Foes

Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?

Whoever you are, whatever your activity, there are people who dislike you. The faster you sift them, the faster you can take care of the others. It is not only a matter of business; it is also good for your personal life. To know who your foes are and where they stand will avoid you a lot of trouble.

The easiest way to separate the grain from the bran and recognize your foes? Tell the truth! Your truth is bound to shock somebody else's. Of course, if the only truth you have to reveal is "The sky is above the roof", the results may be disappointing; though, do not take it for granted. A short research on the internet will show you how "burning" the question of the rotundity of the earth still is.

By telling your customers what you deeply think they must know, you will do them and yourself a service; if they agree, they will appreciate your opinion as well as your straightforwardness; if they disagree, either they will mill your grain: each time they will repeat your words there will be an opportunity that they reach someone you have not reached yet, or they will prevent you from wasting time with them. Allow your foes to do you this service: spending more time doing the things that get you great results. Thanks to them, you will be more successful.

The lukewarm customer is so difficult to convince that the actual purchase, if it happens! hardly pays for the trouble of selling it. The like minded and like hearted customer is already convinced. He comes to buy and he will come back if your service corresponds to what you announced. So, act and speak to freeze or to burn, never in order to smooth your way... or go back to your previous job and obey your boss.

Gabrielle Guichard is a French teacher who can be listened to on FrenchPodcasting.com.

---

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More