The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?
Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?
Is that a valuable lesson?
Course it is!
So, how do you do it?
The answer is testing!
It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500
Why?
Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!
You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!
So save yourself time and money by testing EVERTHING you do.
If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.
About The Author
Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk
mark@smartmarketingconsultants.co.uk
|
|
|
|
|
|
|
|
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your... Read More
50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before... Read More
LED video Displays
LED video displays give you the power to communicate, to... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to... Read More
Advertise Where Its Forbidden To
The most common way to drive people to your business... Read More
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people,... Read More
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
LED Moving Message Displays
LED's are becoming more and more popular in all kinds... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special... Read More
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and... Read More
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.... Read More
Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as... Read More
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is... Read More
Power Headlines for Promotion Success
Do you send email to your Online audience to let... Read More
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not... Read More
Imprinted Promotional Items ? Their Many Marketing Applications
There are many uses for promotional items. This means that... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other... Read More
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it... Read More
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That... Read More
Power Headlines for Promotion Success
Do you send email to your Online audience to let... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything... Read More
Small Business Image
The single easiest way to increase sales is to look... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business.... Read More
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your... Read More
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a... Read More
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
Advertising |