Is fear of failure an issue when you commit valuable money in advertising?
Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?
Is that a valuable lesson?
Course it is!
So, how do you do it?
The answer is testing!
It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500
Why?
Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!
You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!
So save yourself time and money by testing EVERTHING you do.
If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.
About The Author
Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk
mark@smartmarketingconsultants.co.uk
You've decided to try advertising your business with post cards.... Read More
In the business of marketing and advertising, it used to... Read More
"How brochures can help you stand out from the competition,... Read More
I was in the fine city of Chicago this week... Read More
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Not everyone is aware of what are text adverts? Text... Read More
There are many uses for promotional items. This means that... Read More
Why should I care where I get my printed material... Read More
The most profitable mail order products are simple... Read More
If you advertise in any way, the following information could... Read More
Have you ever spent a small fortune on advertising that... Read More
Sure, everyone needs business cards. But why not make your... Read More
1. Make your ad's keywords and phrases standout by enlarging... Read More
Reach and frequency are terms generally used when planning advertising... Read More
The opportunities for getting free advertising for your product or... Read More
This is the second part of creating your own business... Read More
Marketing is an important tool for attracting customers. It is... Read More
Classified ads do not have the big market appeal that... Read More
In order to sell more products and service, you need... Read More
This month, we wanted to share some general tips relating... Read More
In the marketing world, radio has earned the reputation of... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Believe it or not, there are plenty of opportunities out... Read More
To promote the audience, staff, customers and other people the... Read More
Every community has 'em. Fast talkers who roll into town... Read More
Walk around any trade or consumer show and you will... Read More
Most small businesses don't have a high powered advertising agency... Read More
Here are a couple of tips for creating an eye... Read More
Doesn't that just grab you by the eyeballs and make... Read More
Scrolling LED signs is type of LED signs that displays... Read More
Since most of us are always online and our business... Read More
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
Have you ever seen an ad on television that was... Read More
Your print ads should do more than just get noticed.... Read More
Many people in business lay-out (design) their own ads. That... Read More
Let's face it - most brochures go straight into the... Read More
Doesn't that just grab you by the eyeballs and make... Read More
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
Cable has grown from 13 houses connected together in 1948... Read More
To bring great sales success, a great advertising technique is... Read More
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
CPR CPA CTR... what does it all mean? What it... Read More
Advertising online is very similar to advertising in any environment.... Read More
1. You can get ad copy ideas by studying similar... Read More
Traditional brochures typically tell the story of your company, i.e.... Read More
If you knew these 10 high impact insider's hidden psychological... Read More
In part one of this article we discussed the importance... Read More
Most brochures that businesses put out today end up doing... Read More
Do you send email to your Online audience to let... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
The unnecessary and extensive use of female models in advertisements... Read More
2005 puts us at the mid-point of the first decade... Read More
Banner advertising is an effective way of getting your advertising... Read More
I was in the fine city of Chicago this week... Read More
"There's nothing new under the sun" is probably the... Read More
Stand Out in Ways that Matter to Directory Users A... Read More
Any idea? It's a question that more than a few... Read More
Why should I care where I get my printed material... Read More
Bob is excited about his new business. He secured funding.... Read More
Many entrepreneurs believe that they understand what public relations is,... Read More
Depending on whom you ask, you will get told many... Read More
When knowledge is based on truth it is powerful!When it... Read More
Sitting in front of a blank piece of paper? Wondering... Read More
So, what's an elevator speech, and how do you get... Read More
When advertising, you need to sell your opportunity, your products... Read More
Advertising |